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Survey: 58% will share personal data under the right circumstances - Marketing Land

…saying that only a small minority of consumers would consent to sharing their data with third parties. Yet much of contemporary digital marketing is built on access to and transmission of third-party data, most of which happens behind the scenes and without US consumers’ knowledge or consent.

What is identity resolution? - Marketing Land

…platforms and channels.At the center: the identity graphTo identify individual customers, data is plotted against an identity graph. Consumers give consent along their path for various pieces of marketing technology to collect, process and analyze data such as device ID, email addresses, phone…

What will “frictionless logins” mean for digital marketing? - MarTech Today

…are supposed to request your permission for which parts of your public profile you want accessible by the new site, although I find that those consents are not consistently presented. Nevertheless, this kind of login is popular. Rose said that “a third of users who are offered social logins take…

Akamai buys identity provider Janrain - Marketing Land

…management services, especially with the growth of centralized customer data repositories like Customer Data Platforms and the growth of user consent management platforms. Going forward, virtually every option for a marketer’s choice of identity provider will now include consideration of…

Facebook pulls Research app after backlash over use of teen data - Marketing Land

…Finally, less than 5 percent of the people who chose to participate in this market research program were teens. All of them with signed parental consent forms.”TechCrunch found Facebook’s research app works in very similar ways as Facebook’s Onavo Protect app, which Apple banned…