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Facebook confronts class action lawsuit on behalf of 70M users - Marketing Land

…practices alleged in this complaint.” The central factual claim is that Facebook profited from the transfer of user data without consent. The issue of user consent is one central theme addressed several times in different ways by senators questioning Mark Zuckerberg yesterday. One line of…

Could "Liking" A Brand On Facebook Waive Your Legal Rights? - Marketing Land

…negotiation or evidence of consent to terms, courts wouldn’t allow the agreements. That has long-since changed. Now consumers are held to have accepted fine-print and boilerplate terms regardless of whether they actually read, understood or affirmatively consented to them. A UC Berkeley study…

How strict privacy laws can inform a marketer’s approach to email - Marketing Land

…briefly review what consent means under GDPR: consent under GDPR has to be freely given, specific, informed and unambiguous. However, predating the GDPR, Europe had the 2002 e-Privacy Directive, which more directly dealt with electronic marketing and set the standard around consent. Double opt-in is…

Digital Forecast: A Data-Protection Storm Is Brewing In Europe - MarTech Today

…have implied consent to serve targeted advertising to consumers (using the industry-approved process) when they create and follow an opt-out mechanism and their website has a clear privacy policy available to users. Implicit Consent: In order for a company to obtain implicit consent, it would have…

Senators introduce privacy 'bill of rights' to protect consumer data - Marketing Land

…data to target more than 87 million users in the 2018 US election.The CONSENT Act draws from GDPR, particularly in how it seeks to protect customer data. The act mandates that the FTC require edge providers to:Obtain opt-in consent from users to use, share or sell users’ personal information.Develop…