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The evolution required to achieve a sustainable online ecosystem - Marketing Land

…two: Compensation consent As compensation awareness continues to grow, we will move into the next phase of compensation consent, creating a more transparent relationship between publishers and users. European publishers already have a legal requirement to gain consumer consent for the use of cookies…

FTC issues report and guidelines on cross-device tracking - Marketing Land

…financial and children’s information, without consumers’ affirmative express consent. They should also refrain from collecting and sharing precise geolocation information without consumers’ affirmative express consent. Security: Companies must maintain reasonable security, in order to avoid future…

Report: Connected TV impressions have grown 106% since 2016 - Marketing Land

consent framework.In a true opt-in scenario, many viewers would likely decline to allow their data to be transferred or used by third parties. Accordingly, to achieve scale over time, it may become necessary for CTV makers and their partners to offer incentives to users in exchange for their consent

Yelp Fined $450K By FTC For Collecting Kids' Registration Info - Marketing Land

…information from minors under the age of 13. COPPA prohibits the collection of personal information of anyone under 13 without verifiable parental consent. Here “personal information” includes any of the following: A first and last name A home or other physical address including street…

SMX Advanced recap: Audience targeting in a privacy-centric world - Marketing Land

…higher “consent” rate?The intrusive banner does have the best consent rate so far, but it is obnoxious. They are testing and seeing what works.Will consent rate vary by country?So far, it has varied by country. They’re seeing if they can target countries by consent rates.…