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Facebook Told To Stop Tracking Non-Users Or Face Fines In France - Marketing Land

…explicit consent of account holders. In addition, Internet users are not informed on the sign up form with regard to their rights and the processing of their personal data. The website also sets cookies that have an advertising purpose without properly informing and obtaining the consent of Internet…

Google Seeking To Keep Depth Of Gmail Scanning Confidential - Marketing Land

…is entirely legal in part because Gmail users consent to their emails being examined by machine for several purposes including spam fighting, virus protection and advertising. Plaintiffs argue instead that Gmail users don’t and can’t consent “because Google’s agreements are silent…

NAI Issues Revised Code Of Conduct For Interest-Based Advertising - Marketing Land

…from collecting information about a user’s status or perceived sexual orientation for interest-based advertising without obtaining opt-in consent. The NAI makes special note that the group does not intend to limit retargeting on visits to websites like wedding registries, dating sites and…

Amazon launches a metrics dashboard for Alexa skill developers - Marketing Land

…any skill that offers driving directions. The API lets developers ask skill users either for their exact street address or just country and postal code. Users will be asked to approve the sharing of their location with the skills that request it, but that consent can only be given in the Alexa app.

Connect With Peers And The Martech Community - Marketing Land

…Learn how to buy marketing technology, how to use CDP to make the most of your customer data, get an agile marketing advantage or how to tackle consent and marketing compliance. Learn more. Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff…

Facebook's Recent Privacy Policy Updates Take Effect Today - Marketing Land

…changes, however, has been removed — a sentence related to minors and their parents. The language said that Facebook was assuming parental consent of the company’s potential use of personal information in connection with sponsored content. In today’s announcement, Facebook says…