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Facebook is now giving users the option to remove apps in bulk - Marketing Land

…data broker data from being used for ad targeting and removed audience reach estimates for Custom Audiences. This week, Facebook confirmed it was working on a new certification process for advertisers to verify that they have gained consent to use email addresses uploaded via Custom Audiences.

Google agrees to change when it scans emails for ad targeting - Marketing Land

…mention the email scanning practice for use in advertising to users before December 19, 2014, and that the company failed to legally obtain the consent of Gmail users. The suit claimed that Google changed the terms of service after Dec. 19, 2014, to inform users that data is collected for…

The spirit vs. the letter of the email law & the bits in between - Marketing Land

…a feature of GDPR around consent: According to article 4 of the GDPR, consent must be “freely given, specific, informed and unambiguous.”The letter of the law does not actually state which kind of opt-in methodology a sender must use to obtain the consent of a European citizen (or…

Apple: If Your App Is Sneaky, Weak Or Creepy We'll Reject It - Marketing Land

…cases I’ve made comments. Otherwise these are the verbatim guidelines unedited by me. On location: Apps that do not notify and obtain user consent before collecting, transmitting, or using location data will be rejected Location data can only be used when directly relevant to the features and…