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UK On Cookie Compliance: Website Owners "Must Try Harder" - Marketing Land

…about the purposes of the storage of, or access to, that information; and has given his or her consent. There is an exception to the requirement to provide information about cookies and obtain consent where the use of the cookie is: for the sole purpose of carrying out the transmission of a…

Privacy, a year later: How the GDPR has affected AI-powered marketing - Marketing Land

…tacit permission to sign up for a newsletter, and sales tactics are changing accordingly.But staying compliant involves more than a customer’s consent to share their data. Companies have had to rework their systems to ensure that it’s clear where data is stored, which data reflects sensitive or…