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11 Content Marketing Knows

…bogged down in the details and the process that it stops us from actually doing anything. Neither of these is an optimal path for a successful content marketing roadmap. Something that takes so much time and effort to accomplish needs more consideration, or all that time and effort will be wasted.…

The Difference Between Content And Content Marketing

…Line Between Content And Content Marketing Having recently taken up the mantle of VP of content marketing at a large, global organization, the blurry area between “content” and “content marketing” became immediately apparent. Are product demo videos content — or content

B2B Content Marketers: Market Your Content But Focus On Value

…Face With Content It seems the problem is clear: marketers aren’t creating content that resonates. According to the Content Marketing Institute’s latest research on B2B content marketing, the number-one challenge marketers cite today when it comes to content is creating engaging content. So in…

Compare 6 top content management systems

Selecting the right CMS is a critical part of creating your business website. From basic capabilities for adding and editing content to more robust role and workflow management to support your internal processes, understanding and selecting a CMS that works for your end user and your organization is…

Content Marketing: What Kind of Content?

Sure, content marketing means developing content around your business, your products and your services. But content isn’t supposed to exist in a you-oriented void. Content is targeted externally; at customers, prospects, buyers, brand advocates, bloggers, the media, people participating in social…

Content and SEO: Building linkable content

…Google’s two top ranking factors are content and links. Content and links have a symbiotic relationship: great content attracts links, and links improve the visibility and popularity of content. However, not all types of content will attract links, and even content types that typically attract…

Content Attribution: Identifying content that converts

…baseline content KPIs and aligning to audience. identifying the value of your content to better inform your team. understanding what a successful content path looks like. discovering the value of always-on content vs. campaign content. Register today for Content Attribution: Identifying content that…

Content marketing’s echo chamber

…this, odds are you work in content marketing. You either create content on behalf of clients or develop content in-house. You present content marketing best practices, set strategy and help colleagues or customers become better content marketers. Why should content marketers care about the demise…

Conducting Data-Driven Content Marketing

…prefers visual content to written content. Other information to take into account when analyzing social data is who is digesting specific content. Are the people who are sharing content people who are likely to become customers, or are they just people who thought the content was interesting…

Organizing For Content

content sit in your company’s marketing org chart? • Do you have a dedicated content staff? How many? Titles? Level of seniority? • What content are you/your group responsible for creating? • What target audience(s) or product group(s) does your team’s content serve? Content Process • How is content

Dealing with duplicate content

The words “duplicate content” strike fear into the hearts of many webmasters and SEOs. But the truth is, not all duplicate content is created equal. Since content is a core element of good SEO, many have tried to manipulate the result by using the old “copy and paste” approach. Google punishes this…