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Content Marketing: What Kind of Content? - Marketing Land

Sure, content marketing means developing content around your business, your products and your services. But content isn’t supposed to exist in a you-oriented void. Content is targeted externally; at customers, prospects, buyers, brand advocates, bloggers, the media, people participating in social…

Content Marketing Strategy: How To Create Killer Headlines - Marketing Land

…next order?”” “Why does content marketing work?” “What toy are you looking for this Christmas?” The How-To The “how to” headline is eye-catching and versatile, as it is applicable to almost any niche. When you build content with the goal of educating your…

Compare 24 content marketing tools - Marketing Land

“Content Marketing Tools: A Marketer’s Guide” is the source for the latest trends, opportunities and challenges facing the market for content marketing tools. This 64-page report includes: profiles of 24 leading vendors. pricing charts and capabilities comparisons. recommended steps for…

Conducting Data-Driven Content Marketing - Marketing Land

marketing campaigns, marketers are regularly looking at specific metrics and evaluating success based on campaign goals. Through this regular measurement, data is gathered that can be used to craft future content marketing endeavors that are truly aligned with audience needs. However, many marketers

Content Marketing Platform NewsCred Announces $42M Funding Round - MarTech Today

NewsCred, a content marketing platform headquartered in New York City, has announced a $42 million funding round. Investors include FTV Capital, FirstMark Capital, InterWest Partners and Mayfield Fund. NewsCred has now raised nearly $90 million total. In today’s announcement, CEO Shafqat Islam…

Testing 1, 2, 3...The Marketing Land Beta Site Is Live - Marketing Land

…day, the first of our several internet marketing columns will begin. Eager to get them? You can sign-up for all of them now. Marketing Land takes over from our previous internet marketing site, Sphinn. Don’t worry. If you’re looking for content that was on Sphinn, it’s still there.…

Content Marketing Done Right: 8 Examples You Can Learn From - Marketing Land

…truth is: While some content marketing is good, not a lot of it is great. Thankfully, with this article, you’re going to learn what it is that makes great content marketing — and how you can use it yourself. The following are eight examples of content marketing done right. 1. Coke’s…

Orchestrating Content Marketing On A Global Scale - Marketing Land

…enough to translate content into a local language, or to push content created at headquarters out into regional divisions. In fact, often the content surfaced in far-flung markets can bubble up into fodder for HQ, or for other markets. Content is a team sport, and running content on a global scale…

10 Stupidly Simple "Hacks" To Win At Content Marketing - Marketing Land

…out there. 10. Create Seriously Useful, Helpful Content … And Lots Of It The most important hack of all goes back to my recent Marketing Land article, “The 1% Rule of Content Marketing.” The best way for you to win at content marketing is to continually make incremental progress.…

11 Content Marketing Knows - Marketing Land

…bogged down in the details and the process that it stops us from actually doing anything. Neither of these is an optimal path for a successful content marketing roadmap. Something that takes so much time and effort to accomplish needs more consideration, or all that time and effort will be wasted.…

The Unfortunate Reality Of Most Content Marketing Programs - Marketing Land

…call “Greedy Marketer Syndrome” — squeezing the bottom of the sales funnel and hoping that more money comes out. Do We Understand Who Is Coming To Our Site And What They Want? This is really the heart of the problem with content marketing and online marketing more generally. We…