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Get answers to your content marketing questions - Marketing Land

When it comes to content marketing, we know you have questions. Marketing Land’s Content Marketing Tools: A Marketer’s Guide has you covered. This guide examines the current market for content marketing tools and answers the following questions: Why is content marketing growing so quickly?…

Compare 24 content marketing tools - Marketing Land

“Content Marketing Tools: A Marketer’s Guide” is the source for the latest trends, opportunities and challenges facing the market for content marketing tools. This 64-page report includes: profiles of 24 leading vendors. pricing charts and capabilities comparisons. recommended steps for…

Content Marketing For People Who Hate Writing - Marketing Land

…about other members of your staff, you’re also showing your audience that your company knows how to work together. You are truly weaving content marketing into your company’s DNA. Next time you’re at the water cooler (or on IM) with Bill, strike up a conversation. Be engaging. Pry the information…

How to Succeed with Content Marketing in Organic Search

…invested upwards of $44 billion in content last year. Yet, many brands still struggle when it comes to content marketing strategy. According to a survey conducted by BrightEdge (which concluded in January of this year), 93% of marketers say they would increase content budgets by at least 10 percent…

Why Your CEO Doesn't Care About Content Marketing - Marketing Land

…of content is published. They are used to this kind of immediate gratification from traditional marketing, and if they don’t see similar results with content marketing, they may dismiss it as ineffective. Instead, they need to view content marketing as a long-term commitment. As a piece of content

How To Make 2016 Your Best Content Marketing Year Ever - Marketing Land

…transform your culture. What’s even more important to understand about content marketing is that it is booming. Content marketing adoption is increasing every year, with 88 percent of B2B marketers and 76 percent of B2C marketers using it in 2015. It’s a strategy that’s been proven to work, and even…

Content Marketing Done Right: 8 Examples You Can Learn From - Marketing Land

…truth is: While some content marketing is good, not a lot of it is great. Thankfully, with this article, you’re going to learn what it is that makes great content marketing — and how you can use it yourself. The following are eight examples of content marketing done right. 1. Coke’s…

3 ways to boost your content marketing program's performance - Marketing Land

…you ready to take your content marketing program to the next level? Have you seen some program success? You’re driving more traffic, maybe even attracting some links and seeing your KPIs increase. Great! Here are three tips you can implement today to move your content marketing program to the next…

How to get your content marketing team out of its echo chamber - Marketing Land

…how Marketing Land columnist Patrick Armitage framed the issue: Content marketing experts have become infatuated with their own content marketing genius. We’ve created a cottage industry of meta-content marketing: content marketers writing about content marketing so that other content marketers can…

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