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Content Strategy

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Content Strategy Gets Tactical: Establishing The Content Workflow - Marketing Land

Content strategy — creating repeatable processes to govern content marketing and make it accountable to measurable goals — has many components. Your first steps in putting together a content strategy include determining the goals, developing personas, analyzing content needs, and…

Steps Toward Developing A Content Strategy - Marketing Land

…and well-communicated content strategy to govern their content marketing efforts. My research (at Altimeter Group), corroborated by that of several other studies, indicates that currently 70 percent of companies practicing content marketing lack a documented strategy. But thankfully, this is…

Do You Have A Social Content Strategy? - Marketing Land

…more detailed version. Publishing content in different media can help reach more of your target audience, as people learn and like to consume content in different ways. No matter how your company shapes its content strategy, it is important to create a content strategy in the first place. Going into…

Are you holding your funnel accountable? - Marketing Land

…leads.The middle of the funnel can be measured by mid-funnel lead generation, such as people that engage with mid-funnel content, existing lead engagement with mid-funnel content, funnel progression and lead score increases.The middle of the funnel is most easily measured with technology, such as a…

Maggie: the essence of content strategy - Marketing Land

…or tool that will help them solve their problems. Summary To those in the realm of content strategy and marketing: Be a good friend to your customers. Be their Maggie. When developing content strategies, focus on the customer’s needs and always ask yourself: “What would Maggie…

No content strategy is an island - Marketing Land

…represent itself in the marketplace, it’s difficult to come up with strategies that support this utterly central marketing pillar. 2. Messaging Like brand, messaging is another core element of an organization that underpins content strategy (and most of the rest of marketing). What does the business…

A Fill-In-The Blank Content Strategy Document - Marketing Land

…have a documented content strategy, according to research by the Content Marketing Institute, I think content marketing leaders are struggling to understand the best way to document their strategies and keep their organizations on the same page. Based on the content strategy documents I’ve…

The Content Relationship: Flip The Funnel On Your Content Strategy - Marketing Land

I wish my former AP English teacher would consider a second career teaching where to focus content strategies. Without knowing it, she developed and executed on a content strategy that motivated students to attend her class week after week. I bet you wouldn’t mind your customers looking…

The 5 Content Strategy Shortcuts That Aren't Shortcuts At All - Marketing Land

…a content strategy that addresses not just why, but how, they will create, disseminate, measure and apply business-related goals to their content. Anecdotally, I find that’s changing. I’m getting more and more inquiries from companies that need help building content strategies, and…

Best Practices for Building an On-Demand Content Strategy - Marketing Land

…on-demand content strategy. He’ll explain how to build your on-demand content network, and increase the reach of your content to generate more leads and expand your sales pipeline. Attend this webinar and learn: how to make your content more “findable”. why you need to re-think “gated” content. keys…