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Content Strategy

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Content Strategy Gets Tactical: Establishing The Content Workflow - Marketing Land

Content strategy — creating repeatable processes to govern content marketing and make it accountable to measurable goals — has many components. Your first steps in putting together a content strategy include determining the goals, developing personas, analyzing content needs, and…

Are you holding your funnel accountable? - Marketing Land

…leads. The middle of the funnel can be measured by mid-funnel lead generation, such as people that engage with mid-funnel content, existing lead engagement with mid-funnel content, funnel progression and lead score increases. The middle of the funnel is most easily measured with technology, such as…

Maggie: the essence of content strategy - Marketing Land

…or tool that will help them solve their problems. Summary To those in the realm of content strategy and marketing: Be a good friend to your customers. Be their Maggie. When developing content strategies, focus on the customer’s needs and always ask yourself: “What would Maggie…

Steps Toward Developing A Content Strategy - Marketing Land

…and well-communicated content strategy to govern their content marketing efforts. My research (at Altimeter Group), corroborated by that of several other studies, indicates that currently 70 percent of companies practicing content marketing lack a documented strategy. But thankfully, this is…

No content strategy is an island - Marketing Land

…represent itself in the marketplace, it’s difficult to come up with strategies that support this utterly central marketing pillar. 2. Messaging Like brand, messaging is another core element of an organization that underpins content strategy (and most of the rest of marketing). What does the business…

The 5 Content Strategy Shortcuts That Aren't Shortcuts At All - Marketing Land

…a content strategy that addresses not just why, but how, they will create, disseminate, measure and apply business-related goals to their content. Anecdotally, I find that’s changing. I’m getting more and more inquiries from companies that need help building content strategies, and…

Twitter's New Ad Platform & Brand Pages Deliver Firepower for Marketers - Marketing Land

…brand (e.g. color scheme, logo), observe the results, and slowly move to a more optimal strategy for their particular user-base, increasing the likelihood that they will be able to deliver the right content to the right person at the right time. In opening up its mobile App for advertising, Twitter…

3 Reasons Why Social Media Policy Is More Important Than Strategy - Marketing Land

…shutterstock.com Social media policies aren’t typically the first things that come to mind when you’re developing a social media marketing strategy. But they should be. Without social media policies in place, social media marketing plans are unsustainable. On social networks, reach is a…

A Fill-In-The Blank Content Strategy Document - Marketing Land

…have a documented content strategy, according to research by the Content Marketing Institute, I think content marketing leaders are struggling to understand the best way to document their strategies and keep their organizations on the same page. Based on the content strategy documents I’ve…

Do You Have A Social Content Strategy? - Marketing Land

…more detailed version. Publishing content in different media can help reach more of your target audience, as people learn and like to consume content in different ways. No matter how your company shapes its content strategy, it is important to create a content strategy in the first place. Going into…