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Without identity, retailer ad retargeting misses the mark - Marketing Land

…brand asset that has permanently changed the way marketers build and maintain customer relationships.Gone are the days of relying on third-party cookies to inform retargeting efforts. Our ever-evolving multi-device, channel-hopping behaviors have rendered these short-lived, browser-based data files…

Google Reportedly Looking To Replace Third-Party Cookies With New AdID - Marketing Land

…According to the newspaper, a source at Google says the company is developing an AdID, an anonymous identifier that would replace the third-party cookie as the industry’s primary tool for tracking browsing activity and gathering information about user interests for ad targeting. The source,…

Report: Apple Is Killing The Cookie And It's Costing Publishers - Marketing Land

…without cookies. Android OS devices served 79 percent of mobile impressions with cookies, while iPad served just 12 percent and iPhone a mere 8 percent with cookies. In contrast, just over 10 percent of impressions from desktop platforms were not cookie enabled. The fate of third-party cookies

Screen6 launches idSync to replace cookie syncing - Marketing Land

…of cookie match rates.The problem with cookie match rates. A cookie, the small bit of code that is loaded into a user’s browser by a visited web site or an ad tech vendor, has a key limitation: it can only be read by the domain that created it. Publisher A can only read its own cookies, Ad Tech…

Oreo Cookie Balls: The Next Viral Christmas Video? - Marketing Land

…called “Oreo Cookie Balls,” and the 76-second video seems to have everything it takes to go viral this Christmas: a catchy tune, funny lyrics and — this is important for the sake of virality, folks — several just-risqué-enough references to cookie balls. The video also…

UK On Cookie Compliance: Website Owners "Must Try Harder" - Marketing Land

…that information; and has given his or her consent. There is an exception to the requirement to provide information about cookies and obtain consent where the use of the cookie is: for the sole purpose of carrying out the transmission of a communication over an electronic communications network; or…