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Writing Ad Copy That Converts - Marketing Land

…of thousands of digital ads, and a number of best practices have emerged that help ad copy break through the clutter. This Yahoo eBook will break down the basic copywriting elements and show you how to use them to tell a cohesive, logical story. Visit Digital Marketing Depot to download your copy.

5 strategies to improve your ad copy - Marketing Land

Ad copy is a very important element in online advertising, but it’s often “set and forget” — once written, advertisers move on to newer and/or sexier strategies and tactics. Ad copy is often one of the first areas I focus on to boost advertising efficiency. And, if I focus on iterating ads, I…

Target acquired: How to define and use your ideal target market - Marketing Land

…see that this business is targeting high-intensity people who probably lead high-intensity, busy lifestyles. To appeal to this market, their ad copy is high energy and focused on the flexibility of their offering. If you happen to be a competitor of theirs, there’s a lot you can learn from…

How To Write Effective Facebook Ad Copy

…and that the copy is both relevant and brand-appropriate. Incorporating any existing messaging about the product or brand is a great way to tie your Facebook campaign into other marketing initiatives. One effective way to cover all these bases is to create categories of copy and work outwards.…

Unifying Facebook Page Content & Ad Copy - Marketing Land

In my last column, I discussed strategies for testing content on your Facebook page. I also talked about how important it is, even when testing, to retain the character of your brand in all your content. Your Facebook page should have an identity to it, and you should strive to hold that identity…

Writing Ad Copy That Converts - April 30 Webcast - Marketing Land

…and Frank Palmieri, Yahoo’s lead copywriter, will give you the tools to create compelling ad copy in just three easy steps. Attend this webcast and learn the key ingredients for creating copy that converts, proven strategies to develop engaging calls to action, and tips for testing ads to…

Why This Engineer Writes Better Copy Than You - Marketing Land

…fact, a major reason that we love Slack is its personality. That personality is so engaging that I started to look forward to reading the update copy on my iPhone. Compare it to the typical app status update, and you can understand why. Which updates would you rather read? I assumed that a marketing…

Copie Editor Wantd, Applie Within - Marketing Land

…p.m. position. Applicants must have U.S. work rights/privileges. Instructions for applying are included after the job listing. Copy Editor/Editorial Assistant The Copy Editor/Editorial Assistant is a member of the the Third Door Media editorial team that works with both the Features group and News…

Facebook copies Instagram’s Live Stories, Boomerangs in camera update

…in Stories The most notable new feature is the addition of live videos to Stories, which Facebook brought over from Instagram’s after Instagram copied it from Snapchat. Now, when people start a live stream from Facebook’s in-app camera or the traditional post composer box on the app’s main screen,…