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5 reasons to create content outside your niche - Marketing Land

…last few years, I’ll be the first to admit that writer’s block is incredibly real. Creating content outside of your niche is a great way flex your creative muscles and keep your readers engaged by introducing them to new ideas outside of your industry. When it comes to tangential content, what you…

LinkedIn brings Dynamic Ads into Campaign Manager platform - Marketing Land

…site’s desktop feed and are customized per the viewer using publicly available information from the LinkedIn user’s profile. “Creative is automatically personalized with each member’s profile info, like their photo, first name, company, job title and more,” LinkedIn…

The future of digital advertising creativity and how to get ready - Marketing Land

…are five practical predictions on the future of digital advertising creativity and real-world recommendations on what to do now to prepare. 1. It’s about time In the future, we will add another dimension to our creative executions — that of time. For the most part today, time is a fixed…

What are Creative Management Platforms (CMPs) and Dynamic Creative Optimization (DCO)?

…But, according to an AppNexus/Thunder study, 97 percent of campaigns don’t have a unique creative for each targeted placement. Apparently, it’s not unusual for a campaign to consist of a relatively few ad creatives, repurposed for different sizes. Which seems like a complete waste. After all, if you…

Is your creative agency killing your campaign? - Marketing Land

…certainly exceptions. There are quite a few creative agencies that are diligent in this area, but the majority either glaze over this process or fail to connect their concepts to the findings. Can an agency be creative and analytical? Today’s creative agencies are spending less time pitching…

5 Principles For Making Programmatic Creative Work - Marketing Land

…particular, ad tech’s embracement of the creative half of the ad equation continue to yield promising green shoots. 5. Rinse And Repeat Getting this right is an enormous, iterative challenge. Just as today’s leaders stand on the shoulders of yesterday’s Dynamic Creative Optimization pioneers, so too…

Health Org's Creative Social Experiment Proves Smoking Is Ugly - Marketing Land

Ah, Tinder. That Hot or Not-ish site on which those who care only about looks can seek intimacy with others who only care about looks. It’s the way of things these days. After all, who really cares what a person is actually like when that gets in the way of the simplicity of a dating app like…

Creative is Complicated: Tips for better brand/agency collaboration - Marketing Land

creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process and provide best practices for better creative collaboration. You’ll learn: how to meet deadlines without sacrificing creative quality.…