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Amazon poised to launch new retargeting ad product - [report] - Marketing Land

…offering. While the details are not entirely clear, Bloomberg asserts the new Amazon program will compete with similar offerings from Google and Criteo. It’s currently being tested and will be a PPC-auction product, according to the report. Recently, Amazon stopped buying product listing ads (PLAs)…

Adblock Plus names independent Acceptable Ads Committee - Marketing Land

…Adblock Browser and Crystal. Eyeo launched the controversial Acceptable Ads program in 2011 in which large companies like Google, AOL, Yaoo and Criteo pay to have their ads whitelisted. Smaller firms are not charged for whitelisting privileges. Many in the industry have equated this model to a type…

Your brand vs. social algorithms: The conundrum of 2018 - Marketing Land

…have reinvented ownership of that relationship. And that’s becoming a problem. In recent research conducted by Forbes Insights and Criteo (disclosure: I work at Criteo), we interviewed 500+ marketing execs across brands and retailers. The study, titled “Commerce Data Opportunity: Collaboration…

Criteo set to acquire HookLogic - Marketing Land

…the Criteo family.” Jonathan Opdyke, CEO HookLogic, said of the pending sale, “Criteo’s global scale, extensive client base, unmatched technology and team provide a tremendous opportunity to rapidly accelerate HookLogic’s business and expand performance marketing solutions for our clients.” Criteo