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Data is a tough topic for businesses, especially for retailers - Marketing Land

…analytics and CRM teams, help produce the infrastructure that they need to gain insights, develop test-and-learn strategies and enhance each department’s customer knowledge. Having a core KPI definitely helps to keep everyone on track, but a steering committee is crucial to ensuring that CRM teams…

Bizible Launches Cross-Channel Analytics For B2B Marketers - Marketing Land

…deals and conversion rates to account for long sales cycles. The software takes each stage of the pipeline and pulls the data dynamically from the CRM so marketers can look at performance by leads, opportunities, deals or any custom pipeline stages they’ve set up in Salesforce. In future…

Winning With Demand Generation & Marketing Automation - Marketing Land

…who will help. Delve into your CRM system (salesforce.com, Microsoft CRM, Oracle/Siebel, whatever you have) and learn how the salespeople use it. Learn their numbers: how many deals they close; how big those deals are; how salespeople record those deals in the CRM. Spend time going through the past…

Google Offers Getting Out Of Pre-Paid Voucher Business - Marketing Land

…business away from total reliance on pre-paid deals. It now sees itself broadly as a local commerce enabler with a range of marketing, payment and CRM products. By the same token coupons are a perennial hit with consumers and have the documented capacity to influence purchase behavior more than any…

A Twitter Relationship Management Tool - Marketing Land

As a bona fide Internet nerd, I dream about some odd things. At the top of my list is a Customer Relationship Management (CRM) system that spans all social media. If you call over to Zappos after ordering your newest pair of beach shoes, the person answering the phone will be able to pull up your…