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Debunking The CTR To Find Truth In Viewability - Marketing Land

…complex. Much of our collective dissatisfaction with CTR may very well be due to our over-reliance on it as a one-stop, cure-all metric for everything. CTR is no more a performance marketing panacea than viewability is for brand marketing; just as CTR must be used judiciously, publishers still need…

Optimizing Organic Search For The Holidays With CTR Studies On Tableau - Marketing Land

…the CTR by that category. This should result in the graph below—your completed masterpiece of a CTR analysis. [CLICK TO ENLARGE] I know this was a lot of information for a single article, and I hope you were able to follow along. My intention was to get you inspired to build you own CTR analysis…

Facebook Ad CTR Up 17%, CPC Down 17% In Q1 [Nanigans Report] - Marketing Land

…customers had a 0.81% click-through rate in the first quarter, up 17% over Q4 of 2014 and 260% over this time last year. In the ecommerce vertical, CTR increased 12% QoQ and 281% YoY. On a cost-per click basis, ads were 17% cheaper than they were in the fourth quarter — the 53 cent CPC average…

iOS Version & CTR: Old Is Gold! - Marketing Land

…iOS device impression in the data set. A graph depicting the CTR of different iOS versions within the aforementioned time period can be seen below: CTR Related To Age Of OS Version Based on the data in the corresponding chart, iOS user CTR is directly related to the age of the OS version. In short,…

Desktop OS & CTR: Opportunities Abound Depending On Target Market - Marketing Land

…with ads 25% more than Linux users and 7.5% more Mac OS X users. Despite its smaller share, Linux user CTR is within striking distance of the rate demonstrated by Mac OS X users. The CTR gap between Windows, Mac OS X, and Linux denotes that while users of all three operating systems are receptive…