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CMO audit series Part 1: Customer journey - the greatest strategic need - Marketing Land

…Brands should revisit periodically as customers adapt and as they add new products or services that address different customer needs or desires. And it’s not meant to be easy. True understanding (or pursuit of true understanding) of the customer journey should ultimately influence every marketing…

Autopilot debuts real-time collaborative customer journey map - Marketing Land

…Annotate and Collaborate feature. Since customers’ choices are the key dynamic in modern marketing, the customer journey map has become the central strategic and management document. It depicts the marketing exposures and decisions for a given kind of customer and is used to plot alternatives,…

Mobile is taking over the customer journey - Marketing Land

…your mobile experience as if you were your own customer. Develop complementary experiences for your mobile site and app. People use both. Think beyond traditional journeys. Don’t just create for the small screen, design for it. Acquire customers with the goal of a long-term relationship, not a…

Removing Marketing Silos To Better Understand The Customer Journey - Marketing Land

…deep expertise in their areas of specialization. On the other hand, it creates silos that limit your ability to see the full scope of the customer’s journey. For example, your back-to-school campaign may be a full-on marketing push through every possible online channel. While each team may hit its…