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Customer Journey Mapping

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Here's how you align marketing strategy with your customer's journey - Marketing Land

…in between the platforms to find which ones should be tested first depending on the persona and where that persona might be in the buyer’s journey. Map it out to make sure you know the information each user needs, what device they typically use, what action you want the user to take, and how…

What do Charlene Li and Wayne Gretsky have in common? - Marketing Land

…state customer journey map for your future customer. Be sure to think through the details of what channels you’ll use for communication, distribution and service. How will you leverage social, influencers, content…? What is the logical sequence of touchpoints from your customer’s standpoint…

Marketing strategy and operations: The silent knights of your org - Marketing Land

…is your customer and what do they do?Your customers may take on a lot of varying profiles which fractures into exponentially more aspects of their routine. Customer journey mapping is the manifesto of marketing strategy and operations. Laboring over the details of where your customer eats, shops,…

Rethinking the marketing funnel with Consumer Decision Journeys - Marketing Land

…beginGet your team together and start mapping out journeys. What’s the first thing that brings your product to a customer’s attention? Following that, how they are evaluating your brand and products to decide if it is right for them. Map out these journeys and then conduct market research to see…

A strong central stack of technology begins with the CMO - Marketing Land

…infrastructure, positioned under the customer in this visualization. This central stack can then inform the outer circles of the customer journey, from “I’m aware” through to “I renew.” By creating a durable suite of platforms to feed the strategy across the customer lifecycle, the CMO earns a…

Autopilot debuts real-time collaborative customer journey map - Marketing Land

…Annotate and Collaborate feature. Since customers’ choices are the key dynamic in modern marketing, the customer journey map has become the central strategic and management document. It depicts the marketing exposures and decisions for a given kind of customer and is used to plot alternatives,…

The Flight Path: The New Cross-Device Customer Purchase Journey - Marketing Land

…have started on a mobile device during their commute home, ultimately completing their purchase journey on another device. Marketers that were aiming to target consumers during their path-to-purchase journey were most successful if they adapted their messaging to fit into any device context —…