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Datorama adds Genius AI to its marketing data platform - Marketing Land

Datorama, which provides a central location for an organization’s advertising and marketing data, is boosting its artificial intelligence. This week, the company is announcing the launch of Datorama Genius, a built-in layer for its Marketing Integration Engine that surfaces insights about how to…

Salesforce's Datorama brings no-code approach to data - Marketing Land

Salesforce has announced two new Datorama analytics features that are expected to help marketers bring their data preparation, analysis and visualization to new levels with a no-code approach to data. The new tools, Harmonization Center and Data Canvas, will help marketers cleanse, classify and…

AdRoll adds tools for agencies with new pro version - Marketing Land

…automate campaign setup, budgets and optimization. AdRoll Pro for Agencies integrates with cross-channel reporting platforms, such as TapClicks, Datorama and Funnel.io, to pass display and social campaign data into those tools. The agency solution is available now in the US, the UK, Australia and…

How to Stand Out in a Crowded Martech Landscape - Marketing Land

…the fray. We’ll explain how you can leverage partnerships to ramp up marketing effectiveness, and save both time and money for you and your customers.Register today for “How to Stand Out in a Crowded Martech Landscape,” produced by Digital Marketing Depot and sponsored by Datorama .

Totango rolls out first chatbot for customer success - Marketing Land

…and business intelligence firms that are using bots and intelligent agents to make the data more accessible, including business analytics provider Sisense’s Amazon Alexa skill and chatbots, and marketing analytics firm Datorama’s employment of Alexa. [Read the full article on MarTech Today.]

BI provider Qlik buys Crunch Data and its bot - Marketing Land

…text-based conversational interfaces are becoming standard fare on analytics and intelligence platforms. In late 2016, marketing analytics platform Datorama (now owned by Salesforce) and business intelligence provider Sisense were among the first such platforms to integrate with Amazon’s Alexa voice…

Marketing Day: Amazon Prime Day, Twitter takes a hit & more - Marketing Land

…the first such tool to automate the creation and optimization of media ads for Instagram Stories at scale.Salesforce adds more intelligence with Datorama purchase Jul 17, 2018 by Barry Levine The AI-powered marketing analytics platform will help the CRM leader generate insights from multiple data…

How effective acquisition strategies can drive growth - Marketing Land

…and propel a business to dominance in critical sectors.Salesforce’s recent announcement that it would acquire the marketing analytics company Datorama for $800 million brought renewed attention to martech industry acquisitions – but such blockbuster deals aren’t the only way to leverage the immense…

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