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Davor Sutija

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How brands can engage with customers after checkout - Marketing Land

Display advertisements, coupons, shopper samples and in-store promotions are some of the more traditional approaches marketers have taken when trying to catch a shopper’s attention and influence his or her purchasing decision. Today, some forward-thinking brands are investing in new technologies…

Closing the deal with in-store customers - Marketing Land

One of the most fundamental goals a brand marketer has is to lead consumers to the point of sale (POS) — that is, a location or moment during the customer journey in which a retail transaction can occur. Guiding shoppers to these critical POS moments is often accomplished — at least in…

From bricks to clicks: Our top retail columns for 2017 - Marketing Land

…by Mike Sands, published on 8/22/2017. Retail game-changers: Millennial and Gen Z shoppers are brick-and-mortar’s essential future by Davor Sutija, published on 10/25/2017. 5 ways to write better email subject lines this holiday season by Kyle Henderick, published on 9/22/2017. A smarter…