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DoubleClick Bid Manager opens up digital audio ad buying globally - Marketing Land

…lengths, including 15- and 30-second versions, and an optional companion image or HTML5 asset to display around the publisher’s audio player. DBM uses the Video Ad Serving Template (VAST) standard to serve audio ads. Advertisers are not able to use third-party VAST tags but can include a…

When Pigs Fly: Why Facebook And Google Are Becoming Ad Partners - Marketing Land

…complex for the many large agency trading desks using DoubleClick Bid Manager. Facebook wants their ad dollars, and opening up the marketplace to DBM bidders potentially means higher CPCs. 2. FBX offers arguably the most successful retargeting platform on the web. Ads can be shown in the right rail…

Google trying TV ad buying again with DoubleClick Bid Manager - Marketing Land

…compare video ad performance across linear TV and digital, Google is bringing programmatic access to linear TV inventory to DoubleClick Bid Manager (DBM). The new offering, announced at the National Association for Broadcasters (NAB) conference in Las Vegas on Monday, taps inventory sources from…

How to fight against online ad fraud (in 6 steps) - Marketing Land

…Manager (DBM) gains this first layer of protection. The fact that we tend to use just one DSP (demand-side platform) — rather than selecting from the 10 or so DSPs that exist — allows us to better optimize how we use it, including our ad misplacement strategy. Step 2: DBM + DBM has…

The insider’s guide to choosing a programmatic buying platform - Marketing Land

…the best way to arrange that deal. For example, I know that we work hard to help both GDN and DBM users access high-quality inventory. But if you’re looking for deals with a very specific placement, DBM is often the only way to get that. The GDN has a lot of the features of a customizable platform,…

Why you should be using programmatic native ads - Marketing Land

…to focus more on programmatic in the long run. How to get programmatic native right We use DoubleClick Bid Manager (DBM) to build native campaigns. In our experience, DBM allows for programmatic native advertising that gives you greater control over audiences and placements than other tools.…

Why brand marketers often win the battle but lose the war - Marketing Land

…TrueView — those minimum five-second pre-rolls you see before watching a video on YouTube: “We officially launched our self serve AI for DBM TrueView a couple weeks ago . . . All of our clients are currently seeing a 50-70% increase in performance and are able to manage ~25x more campaigns.”…

AppNexus gives up MRC accreditations - Marketing Land

…— the process is unnecessarily duplicative both in both cost and effort. Our primary DSP competitors, including MediaMath, The Trade Desk, Google DBM, and DataXu, appear to have made a similar calculation. We plan to work on a separate track to secure MRC accreditation for the AppNexus Publisher…

Demystifying the display advertising landscape - Marketing Land

…will make a lot more sense. At Google, we have a few programmatic offerings, including the Google Display Network (GDN), the DoubleClick Bid Manager (DBM) and the DoubleClick AdExchange. I’ll be using those as examples, but this thought process can apply to any number of platforms in the market. The…