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What are Creative Management Platforms (CMPs) and Dynamic Creative Optimization (DCO)?

…Dynamic Creative Optimization, known to friends as DCO. The other: Creative Management Platforms, aka CMP. In this installment of Marketing Land’s MarTech Landscape Series, we explain what those terms mean and what they can do for marketers. In DCO, a variety of ad components — such as main…

Google Display Campaign Efficiency Using Code Names and Filtering

…TP (Topic), IN (Interest), RM (Remarketing), YT (YouTube), MP (Managed Placements) Bidding Strategies = CPM, CPC, CO or CPA (Conversion Optimizer), DCO (Display Campaign Optimizer) Combinations = KW+TP (Keywords + Topics), etc. Ad testing = AT (easily filter campaigns using the AdWords interface for…

Sizmek hopes to redefine DCOs with its newest creative tool - MarTech Today

Two versions of an ad for Sizmek, made in its new DCO tool. Ad management/serving platform Sizmek is today launching a new version of its HTML5-based creative tool, which it hopes will help redefine the category of Dynamic Creative Optimization (DCO). Called Rich Media for Programmatic Creative, the…

GDN or DSP: How to decide - Marketing Land

…to create. The GDN and some DSPs facilitate dynamic ad creation within their ad servers using templates. In addition, some DSPs integrate with a DCO (dynamic creative optimization) platform such as Flashtalking or Spongecell to allow for creative to be dynamically created from feeds or other data…

The State Of Digital Marketing In 2015 - Marketing Land

…opportunities for personalized advertising will continue to grow as the adoption of apps, location based advertising and dynamic creative optimization (DCO) increases. There are so many data elements available to advertisers, enabling them to transform generic advertising into relevant marketing in…