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What You Should Be Tallying On Your Social Media Scorecard - Marketing Land

…recent conversation with Brian Melinat, Manager of Social Media Analytics and Listening at Dell, I learned more about that organization’s use of a social media scorecard. According to Melinat, the Dell scorecard has three main sections: Footprint: The quantity and quality of connections and…

How Your Content Strategy Is Critical For Reputation Management - Marketing Land

…to CEO Michael Dell on his blog, BuzzMachine. Immediately, it became one of the most widely-read, discussed, linked-to and viral articles on the web — ever. Every major newspaper and magazine in the country ran the story of what came to be dubbed Dell Hell. That’s when Dell (the company…

6 Lessons For Marketers From Manchester United & David Moyes - Marketing Land

…look at many of the brands that were often used as case studies in failure in the early days of web 2.0, such as Dell, they are now the brands held up as beacons of brilliance. Dell learned from its mistakes and adapted accordingly. 3. Be True To Yourself One of the things that seems to be generally…

Is The Opposite Of A Viewable Display Ad…‘Unviewable’? - Marketing Land

…because it’s relevant. Therefore, this becomes an interaction that may make an unseen ad… well, seen. Presto! Screenshot: New York Times Dell Native Ad In many traditional marketers’ minds, above- and below-the-fold represent old-school thinking around the way media was bought and…