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Developer Marketing

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You can't spell “developer marketing” without A-P-I - Marketing Land

…you’re not going to get past square one with developers. Don’t fake it. Developers say they hate “marketing,” but what they really mean is that they’re not interested in marketing that shows how a marketer doesn’t understand them and their needs. Some…

Facebook Launches New Preferred Marketing Developer Program - Marketing Land

…that helped developers build apps, plugins and manage ads for Facebook campaigns. Moving forward the only program that will remain is the Preferred Marketing Developer Program. This new program will combine the previous Preferred Developer Consultant (PDC) and the Marketing API Program (MAP)…

3 tips for overcoming content production obstacles - Marketing Land

…to-do list. Most companies decide they want to focus on content marketing because they see the opportunity to grow their SEO footprint, drive more traffic to their websites and eventually generate more business. A solid content marketing program can deliver great rewards We’re all aware of that. So,…

Pinterest Launches "Marketing Developer Partners" Program - Marketing Land

…help businesses scale and optimize their presence in marketing,” Jyri Kidwell, Pinterest head of marketing developer partnerships, told Marketing Land. “So now we want them to be able to scale and optimize their marketing on Pinterest.” The features available on the platforms…

Developer marketing and the myth of the Rosetta Stone - Marketing Land

…antagonistic, with oblivious marketers trying to crowd their unwanted messages into the attention space of contemptuous devs. How often have you been told, “Developers hate marketing?” More than once, I’ll bet. So it’s not surprising that marketing to developers can feel like you’re trying to…