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5 fundamentals of digital advertising every marketer should know - Marketing Land

…to… all of digital advertising’s problems.” Herein lies the data paradox for marketers and digital advertisers: Data can justify ad spend and just as easily compromise ad spend. We’ve become so enmeshed in using data to make marketing decisions that advertisers, agencies and…

Digital advertising in 2018: 5 trends to watch - Marketing Land

Digital advertising in 2017 saw several major changes that will continue to influence and affect the work of digital marketers in the coming year. As we go speeding into 2018, here are five predictions about how the digital advertising landscape will evolve in the coming year. US and EU…

10 Best Practices For Digital Ad Breakthrough - Marketing Land

…the top factor in sparking interest in” the newest form of digital advertising, native, according to an IAB/Edelman study, just as it has driven breakthroughs for all forms of advertising over the years. The addressable nature of digital raises the relevancy bar, as granular knowledge about the user…

Gartner Digital Marketing and Advertising Hype Cycle 2016 - Marketing Land

…The Gartner Digital Marketing and Advertising Hype Cycle 2016 gives you a clear picture of the maturity and adoption of the technologies you’re considering. Use it to: get an objective view; time your investments wisely; and boost your data-driven strategy. Visit Digital Marketing Depot…

Adobe AdLens Integrated With Adobe SiteCatalyst - Marketing Land

…the two programs. Adobe AdLens helps you manage and optimize search, display and social advertising as a unified campaign. Adobe SiteCatalyst, a real-time web analytics program that helps you with digital strategies and marketing initiatives. By incorporating SiteCatalyst into AdLens, data sets…

14 Ways To Turn On The Content Flow - Marketing Land

…that if you’re continually publishing, you have to think like…a publisher. Increasingly, marketing is no longer about buying media (the advertising model). Media is cheap — or often even free. But rolling your own media brings with it a new set of challenges: coming up with enough…

Predictions for the digital advertising industry in 2017 - Marketing Land

2016 has been a year of growth and transformation for digital advertising. According to the 2016 IAB/PwC Internet Advertising Revenue Report, “across desktop and mobile, digital video generated the greatest gain of any format.” And despite the constant fight against fraud, non-human traffic and the…

The Future is Now: Ramp up your Google Shopping ROI - Marketing Land

Product Listing Ads (PLAs) – whether desktop or mobile – have taken the majority of retailers’ budgets and are driving search advertising growth. But mastering Google Shopping campaigns requires more than just a basic understanding of bid management and product feeds. You need to engage shoppers…

Marketing Biz: Did Facebook Establish An 'Awful Ideas' Department? - Marketing Land

…tops all online retailers in paid search spending. Traditional advertising juggernauts are finally acknowledging and investing in digital advertising. These types of acquisitions should be clear indicators that the shift of advertising dollars online is going to accelerate. IFTTT Raises $7M to…