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Digital Advertising

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Marketing Day: June 21, 2012 - Marketing Land

…the world’s largest advertising company, has added one of the last and largest independent digital agencies, AKQA, to its ranks, agreeing to purchase the firm for a reported $540 million. The purchase price, if correct, makes it one of the largest digital advertising agency acquisitions. The…

Marketing Day: September 11, 2012 - Marketing Land

…Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information: Must-Have Browser Tools For Link Builders 7 Important Digital Assets To Optimize Brand Exposure Are You Using Gap Analysis For Multinational Linkbuilding? No Budget for SMX East? An Expo+ Pass Is Waiting…

Marketing Day: September 21, 2012 - Marketing Land

…talent in me when […] Reaching The Right Audience Through Facebook Ads More than any other element, targeting is what sets Facebook advertising apart from other channels. Anything that a user inputs into his or her Facebook profile is targetable: age, gender, relationship status, location,…

Marketing Biz: Did Facebook Establish An 'Awful Ideas' Department? - Marketing Land

…tops all online retailers in paid search spending. Traditional advertising juggernauts are finally acknowledging and investing in digital advertising. These types of acquisitions should be clear indicators that the shift of advertising dollars online is going to accelerate. IFTTT Raises $7M to…

Marketing Day: December 14, 2012 - Marketing Land

…Use Digital Coupons Than Lower Income Groups Digital coupon marketing provider RevTrax has released study findings that include several months of digital coupon activation and in-store redemption data across the US. The company identifies the leading locations and demographic trends tied to digital

Marketing Day: December 12, 2012 - Marketing Land

…our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Digitally Rewind 2012 With Facebook’s “Year In Review” Facebook’s new “Year In Reivew” feature now lets users summarize…

Marketing Biz: Twitter's Pitch, Vevo's Warning & Bitly's Disrespect - Marketing Land

…media buying, a steady source of earnings, and fast-growing digital marketing, leaving slower-growing businesses like the creation of television advertising to other agencies. The consolidation of agencies shows that digital advertising is about to tip. These things usually go in cycles and…

Not All Digital Ads Are Created Equal - Marketing Land

Digital advertising is on the rise, which is good news for us — the people that live and breathe in the online world. However, as audiences migrate to digital media, better creative and more strategic ad placement is necessary. In today’s digital world, there is one point that must not be…

Marketing Day: June 28, 2012 - Marketing Land

…Forge Digital Radio Partnership, www.hollywoodreporter.com Conversion Optimization Optimizely: A Secret Weapon for Online Marketers, www.ppcassociates.com Copywriting, Design & Usability 17 Things We’ve Loved in Web Design This Year, thenextweb.com Display & Contextual Advertising

Marketing Day: July 9, 2012 - Marketing Land

…Not All Digital Ads Are Created Equal Digital advertising is on the rise, which is good news for us — the people that live and breathe in the online world. However, as audiences migrate to digital media, better creative and more strategic ad placement is necessary. In today’s digital world,…