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Content manager checklist: 10 things to do before you hit publish - Marketing Land

…the “2018 Benchmarks, Budgets and Trends-North America” reports by Content Marketing Institute and MarketingProfs, 91 percent of B2B marketers and 86 percent of B2C marketers use content marketing. That’s a ton of content, in addition to the more than 1 billion hours of YouTube…

The Data-Driven Art Of Digital Marketing - Marketing Land

…right next to the science of marketing is her sister, the art of marketing. Figuring out how to best utilize all these data points is truly an art form. Let’s delve into some of the finer arts of digital marketing. Multiple Devices Means More Data As digital marketers, we’ve shifted from…

15 Digital Marketing Myths CMOs Need To Stop Believing - Marketing Land

…prevailing myths about one or another facet of digital marketing. Instead of using a phone call to review numbers or talk case studies, you go down the rabbit hole of gently explaining (often to CMOs who don’t have their ear to the ground on all things digital) why old assumptions need to be put to…

9 Questions To Ask When Reading A Digital Marketing Case Study - Marketing Land

The digital marketing landscape is moving faster than ever before, with dozens of new tools, platforms, and advertising media coming into existence every year. When making a decision to adopt one tool over another or making an entrance into a new market, the case study oftentimes becomes an…

Do You Need To Better Prioritize Your Digital Marketing Efforts? - Marketing Land

…the wrong or menial tasks. They are so entrenched in the day-to-day that they fail to see long-term growth opportunities. Especially with digital marketing, account managers need to stay up-to-date on the latest trends and features to present fresh ideas to clients. For this reason, whenever I put…

4 digital marketing tactics for local reach - Marketing Land

…its marketable parts — not simply places where you can post an ad, but also points of community congregation — can help local marketers pinpoint digital inroads to new local customers. Opinions expressed in this article are those of the guest author and not necessarily Marketing Land.…

Live video has become the creative canvas for digital marketers - Marketing Land

…planned content, once the inhibitor of innovation, is gone. And it is exhilarating again to be a marketer! Disrupting digital marketing Live video has become the creative canvas for digital marketers to embrace new means of delivering branded content. Don’t believe it? There’s a new live…

4 Google Chrome Extensions For Digital Marketers - MarTech Today

Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. Following are my top four Chrome extensions for marketers. (Note: This list was created in part by Margaret Hakobyan,…

11 proven digital marketing strategies you're (still) not using - Marketing Land

…optimization is a given when it comes to digital marketing, but there are some aspects of SEO that are often ignored or overlooked, or maybe you’re just not aware of them. Each of these can be an important part of having the most successful digital marketing campaign possible. Navigation…