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Digital Marketing: The Past, Present & Future - Marketing Land

…Benioff proclaimed that marketing will be the software giants’ next $1billion dollar business. Gartner reinforces this prediction and projects that by 2017, CMOs will spend more than CIOs on technology. The market is definitely demanding cloud-based, digital marketing solutions, and companies…

4 digital marketing tactics for local reach - Marketing Land

…its marketable parts — not simply places where you can post an ad, but also points of community congregation — can help local marketers pinpoint digital inroads to new local customers. Opinions expressed in this article are those of the guest author and not necessarily Marketing Land.…

Why brands need to take ASMR more seriously - Marketing Land

…well before most linear and traditional digital content creators catch on. Viewers and influencers both take the category seriously. It’s time for brands to do the same.Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

8 Reasons Why Digital Advertising Works For Brands - Marketing Land

…me proof points for why digital advertising works for brand marketers?” It turns out that she was in an annual review session with senior members of her consumer packaged goods (CPG) client, including those delightful folks from procurement, and one had asked, “Does digital advertising really work…

The Data-Driven Art Of Digital Marketing - Marketing Land

…right next to the science of marketing is her sister, the art of marketing. Figuring out how to best utilize all these data points is truly an art form. Let’s delve into some of the finer arts of digital marketing. Multiple Devices Means More Data As digital marketers, we’ve shifted from…

Here's how brands can leverage social investment returns in 2019 - Marketing Land

Looking back on my career, I’ve seen major shifts in advertising – all enabled by the digital age. From the advent of search spurring the rise of SEO/SEM, to the rise of data-driven personalization, mobile, UGC, and over the past decade, the rise in social media advertising. CMOs now identify social…

Content manager checklist: 10 things to do before you hit publish - Marketing Land

…the “2018 Benchmarks, Budgets and Trends-North America” reports by Content Marketing Institute and MarketingProfs, 91 percent of B2B marketers and 86 percent of B2C marketers use content marketing. That’s a ton of content, in addition to the more than 1 billion hours of YouTube…

15 Digital Marketing Myths CMOs Need To Stop Believing - Marketing Land

…prevailing myths about one or another facet of digital marketing. Instead of using a phone call to review numbers or talk case studies, you go down the rabbit hole of gently explaining (often to CMOs who don’t have their ear to the ground on all things digital) why old assumptions need to be put to…

9 Questions To Ask When Reading A Digital Marketing Case Study - Marketing Land

The digital marketing landscape is moving faster than ever before, with dozens of new tools, platforms, and advertising media coming into existence every year. When making a decision to adopt one tool over another or making an entrance into a new market, the case study oftentimes becomes an…