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The week when digital marketing entered the bots era - MarTech Today

…that means digital marketing is entering a new phase. Up to now, digital marketing has largely been about the direct delivery of messages — website pages, push notifications, ads, content marketing, emails, even user experiences that support ideas the marketer wants to convey. While marketing

The State Of Digital Marketing In 2015 - Marketing Land

The digital marketing industry is experiencing a major transformation. The current state of digital is directly tied to data. Data are everywhere, informing marketers about audience interests, consumer intent, and device activity. As mobile use continues to increase and media is progressively being…

We must demand a higher standard of quality for online advertising - Marketing Land

…its ability to power campaign performance. The result is inefficiency and waste for the brand.Many brands have solutions in place to measure their digital advertising effectiveness. DSPs, for example, offer fraud-free guarantees or segments that target properties and placements characterized by high…

Choosing a marketing automation platform - Marketing Land

marketing automation vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.If you are a marketer looking to adopt a marketing automation software platform, this report will help you through the decision-making process. Visit Digital Marketing

Year in Review: Top 10 digital marketing expert columns of 2018 - Marketing Land

All year long, digital marketing experts share their in-depth knowledge and timely advice to help others. Here’s a look at the ten most read columns that struck a chord with readers this year.Social media in 2018: Time to grow up or get out by Mark Traphagen published on March 20Building a brand…

11 proven digital marketing strategies you're (still) not using - Marketing Land

…optimization is a given when it comes to digital marketing, but there are some aspects of SEO that are often ignored or overlooked, or maybe you’re just not aware of them. Each of these can be an important part of having the most successful digital marketing campaign possible. Navigation…

A digital marketing CEO’s prescription to cure advertising fraud - Marketing Land

…festered for more than a decade, and they’ve recently hit a fever pitch. We see marketers increasingly demanding accountability for their digital media spends and looking for transparent and standard metrics to support digital advertising effectiveness. They’re fed up with ad fraud and waste in the…

Survey: Just A Third Of Digital Marketers Make Mobile A Priority - Marketing Land

…to spend to digital. Just 21 percent of the digital marketers surveyed said their companies should shift a lot more budget to digital. Creating campaigns based on a deeper understanding of audiences and cross-channel digital marketing are the two top priorities for these marketers in 2015. Those…