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Digital Marketing: The Past, Present & Future

…Benioff proclaimed that marketing will be the software giants’ next $1billion dollar business. Gartner reinforces this prediction and projects that by 2017, CMOs will spend more than CIOs on technology. The market is definitely demanding cloud-based, digital marketing solutions, and companies…

8 Reasons Why Digital Advertising Works For Brands

…me proof points for why digital advertising works for brand marketers?” It turns out that she was in an annual review session with senior members of her consumer packaged goods (CPG) client, including those delightful folks from procurement, and one had asked, “Does digital advertising really work…

4 digital marketing tactics for local reach

…its marketable parts — not simply places where you can post an ad, but also points of community congregation — can help local marketers pinpoint digital inroads to new local customers. Opinions expressed in this article are those of the guest author and not necessarily Marketing Land.…

Rethinking today's attribution problem in digital marketing

…decision journey. It’s not only a key driver in how we currently optimize marketing campaigns, but attribution is also used for media mix modeling and developing media budgets. Herein lies the problem: marketers tend to look at attribution within our own channel silo, so it’s not easy to…

15 Digital Marketing Myths CMOs Need To Stop Believing

…prevailing myths about one or another facet of digital marketing. Instead of using a phone call to review numbers or talk case studies, you go down the rabbit hole of gently explaining (often to CMOs who don’t have their ear to the ground on all things digital) why old assumptions need to be put to…

How blockchain will impact search marketing

…is tamperproof. Many are considering blockchain to be as impactful as the internet was in the ’90s. Impact on search engine marketing (SEM) In the digital marketing world, many central authorities, such as Google and Facebook, connect advertisers with website owners. For example, Google is a…

Why your brand should obsess over its customers, not its competitors

Yes, this is another Amazon story. But this one isn’t about its latest acquisition, innovation or market share growth. It’s a story about what gave Amazon headliner status in the first place, something too often overlooked by companies scrambling to compete in its wake: customer obsession. Twenty…

The Digital Marketing Metrics Pyramid

…influenced by marketing programs from previous time periods. But as an overall measure of marketing and sales performance, it’s a pretty good indicator of marketing’s efficacy. The Marketing Metrics Ecosystem Each of the metrics above is useful in managing digital marketing. But a much…

11 proven digital marketing strategies you're (still) not using

…optimization is a given when it comes to digital marketing, but there are some aspects of SEO that are often ignored or overlooked, or maybe you’re just not aware of them. Each of these can be an important part of having the most successful digital marketing campaign possible. Navigation…

The spirit vs. the letter of the email law & the bits in between - Marketing Land

…of its veracity. In this column, I’ll share common misconceptions, as well as best practices, related to regulations affecting email marketers. Meeting consumer expectations One of the myths in my presentation has roots going back a decade or more, to the earliest days of CAN-SPAM: “Based…

Is Your 2015 Integrated Digital Marketing Plan Complete?

…and progressive brands are analyzing and prioritizing digital integration in their 2015 plans. In this Digital Marketing Depot webcast, Mike Corak, Executive Vice President of Strategy at ethology, and David Robidoux, Vice President of Marketing at Franchise Services Corporation, will share the key…

Marketing Day: 19 technical SEO facts, PayPal's new Marketing Solutions & more

…media Oct 24, 2017 by Alison Zeringue Social media marketing isn’t just about winning followers. Columnist Alison Zeringue shares tips for improving customer service and delighting consumers publicly through your social channels. In digital, lack of oversight is a major blunder Oct 24, 2017 by…