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Mobile now accounts for nearly 70% of digital media time [comScore] - Marketing Land

…that also includes Uber, Lyft, Tinder and Venmo. Social media and entertainment are the top digital media categories in terms of overall time spent. Social media captures 20 percent of all digital media time. And 79 percent of social media usage is on mobile devices, with 60 percent of that on…

Comscore: Apps Now Account For Half Of All Digital Media Time - Marketing Land

…than 50 percent of internet time. Digital metrics firm comScore now says that mobile devices (smartphones and tablets) “accounted for 60 percent of total digital media time spent” in May. More remarkably apps represent 51 percent of all digital media time. (Per comScore, apps constitute…

How digital media won the White House for an 'analog' audience - Marketing Land

…everything known about digital media. Whether Trump got your vote or not, I’m sure most of us can agree that this campaign is a prime example of how effective digital advertising is. A key learning point following the divisiveness of this election is that digital media leaders need to realize…

Apps Eat Digital Media Time, With Top 3 Capturing 80 Percent - Marketing Land

…conclusion from these data is that digital media time is increasingly concentrated in a few powerful companies/apps with fairly radical implications. The bottom line for most brands, retailers and publishers is that the app needs to be the center of their media strategies; however, it’s…