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Digital Media Time Spent

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Nearly 80 percent of social media time now spent on mobile devices - Marketing Land

…percent) of all digital media time is spent on social sites or in social media apps across the desktop and PC. This exceeds all other categories in the report outside of the composite “other.” And, as the chart above shows, nearly 80 percent of all social media time is spent on mobile.…

Comscore: Apps Now Account For Half Of All Digital Media Time - Marketing Land

…than 50 percent of internet time. Digital metrics firm comScore now says that mobile devices (smartphones and tablets) “accounted for 60 percent of total digital media time spent” in May. More remarkably apps represent 51 percent of all digital media time. (Per comScore, apps constitute…

Mobile now accounts for nearly 70% of digital media time [comScore] - Marketing Land

…of digital media time spent.” By comparison, the desktop has fallen to less than one-third of total digital media time. Mobile apps are 60 percent of the total, with smartphone apps specifically commanding 51 percent of all digital media time. Remarkably, seven out of 10 minutes spent with…

Apps Eat Digital Media Time, With Top 3 Capturing 80 Percent - Marketing Land

…all digital media time is now mobile, and the majority of that is in apps, which recently surpassed TV. By contrast, time spent on the desktop has plummeted to 38 percent from 49 percent since 2013. What’s interesting here is the concentration of time in apps (nearly 90 percent of mobile time)

How digital media won the White House for an 'analog' audience - Marketing Land

…campaign, Trump invested about $85 million in digital ads, which returned him over $263 million in donations, a 3x return on his investment. What you may like or (not like), depending on what side of the media business you are on, is that Trump’s team spent a large portion of that return on TV. When…