1 - 12 of 273

Direct Mail

1 - 12 of 273
Sort by: relevance | new-to-old |old-to-new
Page  2 3 4 5 6 7 8 9 10  11>>  of 23 | Next

Survey: More People Enjoy Getting Direct Mail From Brands Than Email - Marketing Land

…all your eggs in the email marketing basket just yet. A new survey shows that direct mail is still a worthy competitor for customers’ attention, with more than half of respondents saying they enjoy getting postal mail from brands about new products. The data come from a new Epsilon study, The…

Busting e-commerce myths that lead to bad marketing decisions - Marketing Land

…commercial account. Messaging apps and texts are a more direct way of reaching your target recipient, but commercial messages on those platforms are not as readily accepted as they are via email. In most cases, email is your only direct line to the consumer that consumers are also willing to accept.…

Measuring email effectiveness in retail banking - Marketing Land

…sent via direct mail, there are two basic sets of tests one can do: • Augment the welcome stream with email communications to see if you can drive lift for the program. In this case, if we send an email coordinated with a direct mail piece, do we see a lift in uptake (deposits, direct deposit,…

The evolution of the programmatic superchannel - Marketing Land

…reactive direct mail services.) Digitally reactive direct mail enhances the best of both digital and direct mail while mitigating the worst. You can use data to track and retarget the consumer one-on-one based on their online behavior (as opposed to, say, shotgunning pieces of mail to every person…

PebblePost’s updated platform makes direct mail more like digital ads - MarTech Today

…to remaking snail mail into personalized marketing. Since October of last year, the New York City-based company has offered what it describes as the “first programmatic direct mail platform.” It allows user behavior on desktop and mobile websites to trigger the creation and mailing of personalized…

New Yahoo Mail, Flickr Part Of Larger Mobile Push - Marketing Land

…to enable it to come back, provided it can get the products and user experiences right. The new Yahoo Mail apps for iOS, Android and Windows Phones are definitely a positive step in that direction. Yahoo as a whole is like a great old hotel that is in need of a significant renovation and facelift.…