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Survey: More People Enjoy Getting Direct Mail From Brands Than Email - Marketing Land

…all your eggs in the email marketing basket just yet. A new survey shows that direct mail is still a worthy competitor for customers’ attention, with more than half of respondents saying they enjoy getting postal mail from brands about new products. The data come from a new Epsilon study, The…

Busting e-commerce myths that lead to bad marketing decisions - Marketing Land

…commercial account. Messaging apps and texts are a more direct way of reaching your target recipient, but commercial messages on those platforms are not as readily accepted as they are via email. In most cases, email is your only direct line to the consumer that consumers are also willing to accept.…

PebblePost’s updated platform makes direct mail more like digital ads - MarTech Today

…to remaking snail mail into personalized marketing. Since October of last year, the New York City-based company has offered what it describes as the “first programmatic direct mail platform.” It allows user behavior on desktop and mobile websites to trigger the creation and mailing of personalized…

New Yahoo Mail, Flickr Part Of Larger Mobile Push - Marketing Land

…to enable it to come back, provided it can get the products and user experiences right. The new Yahoo Mail apps for iOS, Android and Windows Phones are definitely a positive step in that direction. Yahoo as a whole is like a great old hotel that is in need of a significant renovation and facelift.…

Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan - Marketing Land

…15 percent of its workforce and also announced a restructuring. During her earnings call remarks, CEO Marissa Mayer expressed confidence in the direction of the company while defending it against accusations of mismanagement, especially around spending. Yahoo Q4 and Full Year Revenues Source: Yahoo…