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5 factors of direct-to-consumer brand success - Marketing Land

…know their audienceAs their name suggests, direct brands have immediate access to consumers and their purchasing habits. Unlike legacy brands that rely on abstract sales figures and traditional market research, direct brands collect data on consumer preferences and behaviors at the source.Coupled…

Smart speakers, smartphone shipments heading in opposite directions - Marketing Land

…are not identical to sales but directionally consistent with them.Why we should care. Mobile devices and associated consumer behaviors have driven digital ad-spending growth for Google and Facebook for many quarters. Market saturation and a stabilizing of mobile consumer activity suggest that…

5 Old-School Sales Techniques We Need To Bring Back To Online Marketing - Marketing Land

…time helps to direct their expectations, which is very important in marketing a product. It’s very easy to do this online. Here’s a LinkedIn technique where a sales professional is using this technique: The technique is effective for SaaS, consultants, apps, and even for consumer goods. For example,…

How to create your own digital newsroom - Marketing Land

…present in this tab to collect information from the Twitter API, so save them somewhere easy to find. The fields are: Consumer Key (API KEY) Consumer Secret (API Secret) Access Token Access Token Secret Now that we have all the sources of information, we just need to collect, store and visualize.…