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3 Steps To Display Advertising Success - Marketing Land

…get down on display advertising, but it can be a high-impact part of their account-based marketing strategy. By targeting accounts, connecting their advertising to their websites and focusing on the right metrics, B2B marketers can turn digital advertising despair into digital advertising nirvana.…

The 4 Strategic Phases of Lean Display Advertising

…larger budgets. Let’s dive deeper into the four strategic phases of this lean display advertising approach: Click to enlarge Phase 1 – Build Your Test Campaigns “Never stop testing, and your advertising will never stop improving.” —David Ogilvy The goal of the first phase is to create various…

Local Marketing Meets Display Advertising

…I’d like to do is show you how you can take some of your foundational marketing pieces and easily add display advertising to your current marketing strategy. Integrating Display Advertising Into A Local Marketing Strategy In traditional search marketing (search engine optimization or pay-per-click),…

What Display Advertising Can Learn From Politicians

…Somewhere along the evolution of display advertising the “ZIP code” in its assorted repackaging forms became the standard for location and demographic based targeting. Geo targeting is one of the most common campaign targeting methods in running a display ad campaign. It also happens to…

Debunking The Myths Of B2B Display Advertising - Marketing Land

Historically, marketers have had a love/hate relationship with display advertising. Especially for B2B marketers, the margins on display advertising have seemed unimpressive. B2B marketers often look at the campaigns run by their B2C counterparts and either try to mimic them (with disappointing…

Element Level Display Advertising - Evolution in Progress

…eliminate their role, as advertisers can use their data without having to spend time and dollars grouping the data into functional segments. Innovation around viewability and attribution will shed increasing light on the massive scale and impact of online display advertising on our modern lives. Ad…

Demystifying the display advertising landscape - Marketing Land

…publishers to sell to advertisers, including from ad exchanges. They make up the largest part of the display advertising landscape and are broken out into specialized areas like horizontals (wide reach and content), verticals, performance, mobile and more. While advertisers used to have to buy…

Top 10 Display Advertising Columns Of 2014 - Marketing Land

Programmatic buying and mobile display are the trends driving the most change in the Display Advertising ecosystem these days, developments that fueled the popularity of the following contributed columns. In Marketing Land’s virtual pages in 2014, our expert columnists offered information and…

Unstructured Data Is Redefining “Premium” In Display Advertising

…to generate higher demand and higher fees for advertising on portions of their Web properties. Often, premium inventory is defined as the pages that see the most traffic. Sometimes it is the degree to which the advertiser can customize the advertising space for their needs, or the specific content…

How Elemental Data Charts a Better Course for Display Advertising

…of display advertising to the C-suite at big brands. Unstructured Data = Transparency & Better Performance The rise of bots and the specter of click fraud have many advertisers concerned about campaign successes that seem too good to be true. Complete domain transparency allows advertisers to…

5 Reasons Why Display Advertising Will Never Die - Marketing Land

…fine half-page-like ad product. 3. Display Advertising Works To me, the most persuasive evidence of the efficacy of display advertising is that marketers continue to increase their spending in it. In 2014, advertisers spent $13.5 billion in display advertising in the U.S., excluding mobile,…