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Diversity

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The five facets of media - Marketing Land

…experience. News, entertainment and emotional communication were all objects of early storytelling. The distinctions between forms yielded media diversity even in the earliest societies, with artisans, scribes, musicians and playwrights all telling the stories best suited to their form. Though…

Facebook Stories Ads now available to all advertisers - Marketing Land

…testing them earlier this year. “With the addition of advertising within Facebook Stories, we will be able to reach a larger and more diverse audience in a more creative way, allowing us to intertwine storytelling and advertising in the user’s own preferred channel of communication,”…

US market becoming a smartphone duopoly - Marketing Land

…split is less dramatic. While there is only one iOS smartphone maker, Apple, there are scores of Android device manufacturers around the world. That diverse ecosystem has been instrumental to Android’s global success. However, in the US market, there is, increasingly, only one Android OEM that…

Amazon's Alexa finds its business model: in-skill purchases - Marketing Land

…that don’t involve direct advertising. One prominent example is Marriott installing them in hotel rooms for guest services. There are also a diverse array of transactional and commerce opportunities that have yet to be fully developed. But before any of those commerce or consumables scenarios…

Three brands still killing it on Facebook - Marketing Land

…despite the fact that they don’t “look like a runner.” Additionally, customers used the opportunity to call on REI to have more diverse sizing in its stores (they already carried plus sizes online), leading to the company committing to do just that in 2018. Why is this post…

The Importance Of Diversity In An Agency Team - Marketing Land

…that stand out from the noise. This type of breakthrough idea comes from teams that are diverse in lots of ways beyond obvious markers like skin color or ethnicity. Build A Bigger Box To Fit Your Team’s Diversity I believe that to drive that level of brand-changing ideation, you need to have a team…

Facebook's ad policies revised to encourage inclusion and diversity - Marketing Land

Late last year, Facebook committed to updating its ad targeting practices to prevent discrimination for housing, employment or credit-related ads. Today, the company is putting its ad discrimination policy into practice with policy updates, tools and further education. Policy updates Facebook is…

Pop the personalization filter bubbles and preserve online diversity - Marketing Land

…viewpoints exploded in the form of websites, podcasts, YouTube channels and more. The long tail of the internet delivered on its promise of true diversity in media. Through the power of ad networks, many of these new media companies transformed from hobbies to real businesses, and they did it all…