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Diversity Marketing

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Pop the personalization filter bubbles and preserve online diversity - Marketing Land

…you don’t agree with. The diversity of voices unleashed by the digital revolution is a wonderful thing; don’t waste it hearing the same ones repeat each other over and over. Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed…

The Importance Of Diversity In An Agency Team - Marketing Land

…instead diverse. If you have ten people with similar life experiences and from the same generation, you will get the same type of old ideas. Their thinking, their assumptions, their go-to creative solutions or marketing plans need to be disrupted, and to do so means introducing team diversity. I’m…

Marketing Day: Google Diversity, Facebook Down & Bing Not Going Away - Marketing Land

…percent global market share this year but decline to roughly 77 percent in four years largely because of Windows Phone growth. The iPhone remains strong in developed markets and weak in developing markets where the handset […] Google Publishes Less Than Stellar Workforce Diversity Stats, Admits…

Marketing Day: Live sports on Twitter, Verizon buys Yahoo & more - Marketing Land

…Global Director of Diversity Marketing, www.adweek.com Content Marketing 15 Content Marketing Trends That Need Your Close Attention, www.jeffbullas.com 3 Simple Ways to Bust Stereotypes and Craft a Remarkable Message, www.copyblogger.com For Content Marketing, Use History, www.practicalecommerce.com…

NewsCred Opens A New Website For Learning About Content Marketing - Marketing Land

…NewsCred Insights, an educational destination where marketers can learn more about — what else? — content marketing. Insights replaces the previous NewsCred Academy, Brand Marketing Director Dayna Sargen told me. It offers more diverse resources, including personalized content, videos,…

Is in-house marketing better than using an agency? - Marketing Land

…to take off my marketing agency hat and tell you the honest differences that come with both approaches. So, agency or in-house? There are basically three differences between marketing agencies and in-house marketing: 1. Diversity of skills Generally speaking, most online marketers are like Liam…

Marketing Day: Apple Services, Amazon Go & reputation management tips - Marketing Land

…channel through a dedicated referral program. Often, it sits as a request from the marketing team on the development pipeline year after year. For Reduxio’s CMO, diversity is key to building a winning marketing organization Jan 22, 2018 by Amy Gesenhues Mike Grandinetti says companies need people…