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Dear Display Advertising, Why'd You Have To Go & Make Things So Complicated?

…to display ad buys. This is a broad range of companies that generally fall into one of the following categories: brand safety (AdSafe, DoubleVerify) , analytics & attribution management (Convertro, C3 Metrics), creative creation and optimization (Adacado), ad serving (Mediaplex, Dart,…

Debunking The CTR To Find Truth In Viewability - Marketing Land

…What we’re seeing is a repeat of the scenario around online advertising verification, where there was a multitude of providers (e.g., DoubleVerify, Adsafe/Integral Ad Science and Proximic), but only a few became preferred companies. Even the IAB recognizes this is hindering its uptake. In…

YouTube sets stricter rules on videos that can carry ads - Marketing Land

…appear. Timing In the coming months. More reporting partners For third-party reporting, a beta with Integral Ad Science continues. A new beta with DoubleVerify is in the works. YouTube may also partner with OpenSlate, comScore and Moat this year. “The challenges we faced in 2017 have helped us…

My advice to Google and Facebook on brand safety - Marketing Land

…science that is always getting better at identifying people from bots, implement and use a quiver of partners like Integral Ad Science, Moat, DoubleVerify and anyone else your clients ask for. You can then prescreen ad inventory, conduct site analysis and scoring, do prebid targeting and use…

Facebook opens its ad network’s video ads to viewability checks

…to be seen on Facebook, those viewability measurements will now start showing up in advertisers’ reporting dashboards, and Facebook has added DoubleVerify to the list of viewability verifiers. However Facebook still needs to add some of its display ads to the list of ad formats whose viewability can…

Ad fraud detection: A guide for marketers - Marketing Land

…most notable players: (Note: I have no affiliation with any of the following companies, or any financial interest in them.) Integral Ad Science DoubleVerify Forensiq White Ops Fraudlogix Trust Metrics comScore Oxford BioChronometrics Pixalate Keep in mind, however, that using these tools is not a…

Google Display Network: An optimization and fraud-avoidance guide - Marketing Land

…publishers or ad-buying platforms. Most importantly, your own ad server will allow you to work with ad verification firms like Integral Ad Science, DoubleVerify or Moat, allowing you to automatically detect invalid or suspicious traffic. This is not currently possible on GDN. In the scenario where…