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Authentic storytelling: 5 rules for the new frontier of marketing - Marketing Land

…Native Advertising, Content Marketing and Product Placement, but can also be applied to long-standing advertising channels such as TV — see Dove’s “Real Beauty,” P&G’s “Thank You Mom” or Chipotle’s “Back to the Start.” Messages need to resonate with consumers in so many different places…

Lowe's Will Run Two Super Bowl Ads On Instagram [Report] - Marketing Land

…reports, will use the #Hypermade hashtag to show small home improvement projects related to Super Bowl parties. Adweek says Lowe’s won’t be alone this weekend. Brands like Pepsi, Coca-Cola and Dove Men+Care will be buying Instagram ads to help support bigger campaigns on Facebook and TV.

Twitter celebrates brands and advertisers on its 10th birthday - Marketing Land

…to the previous year. Dove then followed that up with a custom Tweet analysis tool that lets users get an analysis of their own Tweets. RT this Tweet to receive a custom analysis of your Tweets with The #SpeakBeautiful Effect. pic.twitter.com/aK77qmiqJS — Dove (@Dove) March 12, 2016 Marketers…