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4 Videos That Get Cause Marketing Right - Marketing Land

…champions must resonate with your mission. In the case of the Dove Real Beauty Sketches campaign, which earned an astounding 64.9M views, Unilever (Dove’s parent company) tapped into very personal feelings regarding beauty and how others see us. These are both concepts that one might consider…

5 Social Media Trends To Kill In 2014 - Marketing Land

…even more compelling by auto-playing them (without sound) in the News Feed. And some of the best marketing moments of the year – like Dove’s Real Beauty Sketches, Chipotle’s Scarecrow and Westjet’s Christmas Miracle – were memorable because of the emotion that multi-media…

Authentic storytelling: 5 rules for the new frontier of marketing - Marketing Land

…Advertising, Content Marketing and Product Placement, but can also be applied to long-standing advertising channels such as TV — see Dove’s “Real Beauty,” P&G’s “Thank You Mom” or Chipotle’s “Back to the Start.” Messages need to resonate with consumers in so many different places and…

Marketing Day: December 4, 2013 - Marketing Land

…2006 According to video marketing firm Unruly, the top three video ads of 2006 earned a combined 244,395 shares. This year, the company says Dove’s “Real Beauty Sketches,” GEICO’s “Hump Day,” and Evian’s “Baby and Me” video ads have generated a total of 11.6 million shares, representing 47.5 times…