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Beyond AdWords: Demand Side Platforms Explained

Having worked at a self-serve demand side platform (DSP) for over 2 years, one of the most common questions I get when trying to explain the concept of a DSP to others is: “Isn’t that kind of like AdWords?” Even amongst experienced marketers, most only have a vague idea of how DSPs…

GDN or DSP: How to decide - Marketing Land

…to display advertising. Here are the primary factors to consider when choosing GDN, a DSP or both. GND vs. DSP: Pros and cons • Budget: If you aren’t spending over $5K a month, the reasons to consider a DSP are less compelling because you probably can get all the reach, targeting and ad diversity…

What CMOs Need To Know About Demand Side Platforms (DSPs) - Marketing Land

…marketplace. How Do I Choose A DSP? This is the tricky bit. Each major DSP is different — different ad networks, different bidding algorithms, different tech integrations and different user interfaces. The most common reasons for choosing one DSP over another are their tech integrations.…

Centro DSP Adds Video Inventory And Mobile Audience Data Integrations - MarTech Today

…mobile data partnerships, Centro DSP is emerging as the programmatic ad buying platform of choice for the cross-channel marketer.” Launched in May to serve regional, independent agencies and brands, the company says Centro DSP is now in use by 200 customers. Centro DSP offers managed support as well…

Yahoo Expands Programmatic Capabilities With New DSP Partnerships - Marketing Land

…inventory on Yahoo sites such as Yahoo Finance, Yahoo News and Yahoo Sports. Advertisers will also have access to non-guaranteed inventory through the DSP partners. Several agency partners are already integrate with Yahoo Programmatic Guaranteed, including Accuen, Amnet, Magna Global, Merkle and…

Why You May Need More Than One DSP - Marketing Land

…provides no pre-impression data to the DSP. Only after a campaign starts running — and the DSP begins collecting post-impression data on conversions, best-performing sites, optimal ad placements, most productive time of day, etc. — will the DSP be able to assess the value of a member…

Ad tech evolution continues with Avid Media's new DSP for content - MarTech Today

…input from the CEOs of Avid and Zemanta) On the constantly evolving ad tech front: London-based Avid Media has announced a demand-side platform (DSP) entirely devoted to content, while supply-side platform PubMatic in Redwood City, California, has expanded on its private marketplace portfolio.…

XpressBuy Brings Shoppable Ads To Mobile DSP PocketMath - Marketing Land

Ad commerce platform XpressBuy and self-service mobile DSP PocketMath announced a partnership that gives brands and retailers using PocketMath the ability to serve ads that allow consumers to make a purchase directly from the ad itself. XpressBuy powers buy buttons in ads from which users can…

What is a demand-side platform (DSP)? - Martech Landscape

…more efficiently? DSPs automate the ad-buying process, reducing the need for back-and-forth negotiations between media buyers and sellers. With a DSP, digital advertising buyers can access inventory across multiple ad exchanges. The DSPs automatically analyze which ad impressions are worth bidding…