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Conversion Optimization for E-Commerce Shopping Carts

E-commerce websites come in all shapes and sizes, but they all have one thing in common: the shopping cart. For something that is so easy to do in real life, the online shopping experience is usually done so badly you’d think some companies were trying to turn away shoppers. Those companies…

Holiday e-commerce sales crushed expectations, NRF says - Marketing Land

New data from the National Retail Federation (NRF) paints a rosy picture for holiday e-commerce. The organization estimates non-store sales of $122.9 billion in November and December, a 12.6 percent gain over 2015. And it’s significantly higher than the NRF’s predicted growth of 7 to 10…

5 E-Commerce Techniques To Know For The 2015 Holiday Season - Marketing Land

…toward completing a full migration. The rest were in the process of planning for how to get started. Many e-commerce organizations were early adopters of UA because of its Enhanced Ecommerce capabilities, including product impression tracking. We’ll be discussing these in more depth below, but…

Why some brands are letting Amazon handle their e-commerce operations - Marketing Land

…classroom products in 2012. The company started selling on Amazon Marketplace and soon after on its own e-commerce site. In the second half of 2015, Teacher Peach relaunched the site on a new e-commerce platform and executed a digital marketing strategy aimed at trying to compete head-to-head with…

Holiday E-Commerce Rose Just 8 Percent YoY In 2nd Week Of December - Marketing Land

Channel Advisor has released some store sales e-commerce data for the second week of December along with a broader look at year-over-year holiday sales trends. Like last year, sales fell during this week of the holiday shopping season from the first week of December. Sales rose just 8 percent over…

How the 'average user' has ruined e-commerce experiences - Marketing Land

…more than 90 percent of the revenue. Call it the 95–5 rule. If e-commerce marketers understood this 95–5 rule as the new normal and had the tools to identify the five percent, it would fundamentally alter how e-commerce sites are delivered and experienced by consumers. In today’s competitive…

Where does your business stand in the eCommerce market? - Marketing Land

Even the most forward-thinking businesses struggle with marketing in today’s fast-paced digital world. The online marketing landscape is notoriously unstable, complex and dynamic. In order to grab hold of your marketing, you need to know how you stack up. This benchmark report from Yotpo includes…

Automattic’s WooCommerce ecommerce platform now connects with Square - Marketing Land

…and brick-and-mortar stores in sync is one of the biggest challenges for modern retailers, especially smaller ones. To help out, Automattic’s ecommerce platform, WooCommerce, has announced it is now integrated with offline payments platform Square. In a blog post announcing the extension, Automattic…

Comparing Ecommerce Product Pages

…your e-commerce product pages, you’re playing Product Page Roulette with your competitors. It can be an expensive game. There are tools available that can predict how visitors will behave when they visit your e-commerce product pages. If you can win at the game, your e-commerce business…