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Where does your business stand in the eCommerce market? - Marketing Land

Even the most forward-thinking businesses struggle with marketing in today’s fast-paced digital world. The online marketing landscape is notoriously unstable, complex and dynamic. In order to grab hold of your marketing, you need to know how you stack up. This benchmark report from Yotpo includes…

Automattic’s WooCommerce ecommerce platform now connects with Square - Marketing Land

…and brick-and-mortar stores in sync is one of the biggest challenges for modern retailers, especially smaller ones. To help out, Automattic’s ecommerce platform, WooCommerce, has announced it is now integrated with offline payments platform Square. In a blog post announcing the extension, Automattic…

Comparing Ecommerce Product Pages

…your e-commerce product pages, you’re playing Product Page Roulette with your competitors. It can be an expensive game. There are tools available that can predict how visitors will behave when they visit your e-commerce product pages. If you can win at the game, your e-commerce business…

Infographic: Social Sharing Likes Ecommerce - Marketing Land

Can social sharing and ecommerce get along? There are some possibilities, such as easing the registration barrier to complete a transaction, helping consumers make product decisions and increasing time spent on site. Monetate put together some stats like these into an infographic: Want the…

Enhanced Ecommerce For Google Analytics Rolls Out Of Beta - Marketing Land

Ecommerce is now out of beta in Google Analytics. Google’s overhaul of ecommerce features in Google Analytics is now officially out of beta. Launched in May to provide merchants with a more complete view of how visitors navigate through the purchasing funnel, “Enhanced Ecommerce”

Conversion Optimization for E-Commerce Shopping Carts

E-commerce websites come in all shapes and sizes, but they all have one thing in common: the shopping cart. For something that is so easy to do in real life, the online shopping experience is usually done so badly you’d think some companies were trying to turn away shoppers. Those companies…