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Why brand marketers often win the battle but lose the war

I recently received an email from an ad tech company with exciting news about TrueView — those minimum five-second pre-rolls you see before watching a video on YouTube: “We officially launched our self serve AI for DBM TrueView a couple weeks ago . . . All of our clients are currently seeing a…

Oops! Email Mistakes Happen

…can be fixed after an email has been deployed. The most obvious is an image. Have a graphic with spelling error? Simply replace the image on the server with a corrected version that has the same filename. Anyone who opens the email (even if he/she already opened the email in the past) will see the…

Hiring The Email Designer

email code is a finicky beast, and a bleeding-edge dev may be frustrated by email’s relative frumpiness. Make sure you have someone excited by the experimentation of iteration that defines one of email’s key strengths. User Experience History Or Interest It’s not traditional website UX, but email

Four Responsive Email Layouts

…Amazon email I shared last time and take a closer look at how the layout responds. This particular email transitions from 750px to 320px and it’s a great example for wireframing a responsive email layout. First, begin to think in rectangular content blocks. Go back through responsive emails you’ve…

Is your email a casualty of the war on spam?

…if someone hasn’t opened or clicked an email in 12 months (six months for a Gmail address), we leave them out of the mailing. What do you mean I can’t email my best prospects? While everyday email marketers understand this dynamic, if you’re new to email marketing, not familiar with it or only…

10 tactics for handling haters on Facebook

…to them by asking them to message you privately — provide instructions to message you directly on Facebook, or offer a phone number or email address. Moving the conversation out of the public forum is the best move to make. But sometimes, irate or malicious individuals will not be diverted.…

4 ways to improve your email marketing production process

Email marketing teams and email production workflows are incredibly diverse. That’s what we found when we surveyed more than 900 email marketers for our “2016 State of Email Production” report. Most of the report’s findings (email registration required) serve simply to raise questions…

4 Elemental Problems With Low Converting Web Pages

…that — unlike in science — we don’t have a common vocabulary and notations in the marketing world. When someone says, “Let’s send an email to our list,” it will mean something different to each person designing the campaign. Here is a chemical reaction you may be familiar with. This is…

Conducting A Multi-Point Inspection On Your Email Program

…opportunities Is email sign-up offered on Facebook? Is email sign-up promoted on other social channels? Is it captured offline? (e.g., call center, at POS, etc.) Are volume / quality trends tracked by source over time? Are you aware of all the touch points at which email addresses are captured?…

Email Is The New Email

…about. Is Your Email Marketing “Team” One Person? Don’t let the possibilities overwhelm you. For companies with limited resources and understanding of email marketing best practices, advanced email marketing tactics may seem daunting. Oftentimes, the dedicated email marketing…

Gmail Ads: Email marketing without the emails

…Ads and in my opinion are its strongest selling point. You can target ads based on the domain of emails that a user has received: domains of your competitors, your own domain (to target current email subscribers) or domains based on a certain persona in which you’re interested. Also, you can use…

Infographic: Email Isn't Dead

…the email versus social accounts stats, which lead to this SmarterTools post and infographic called The Value Of Email: In turn, that led us to the Email & Webmail Statistics page at Email Marketing Reports, a handy resource to bookmark. Also be sure to check out some posts below from our Email