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Email trustworthiness: Here's how to avoid looking like spam - Marketing Land

…85 percent spam to 15 percent legitimate email; others say that legitimate email makes up less than 10 percent of total global email volume. Whatever the actual number is, there’s a lopsided affair with spammers sending more mail than legitimate marketers. Image Source: Messaging Malware Mobile…

Top 11 Email Marketing Columns For 2013 - Marketing Land

…you formulate your email marketing plans for 2014. Many thanks to the contributors you see listed below — and those you don’t — for making Marketing Land’s content so valuable to our readers! Top Email Marketing Columns of 2013 1. 5 Ways To Put Your Email Call To Action To…

Mobile Email Marketing: Tips for the Holiday Season

…if you haven’t been able to transition your emails into a responsive template or you’re waiting to roll out that new mobile strategy in 2013, there are still a few mobile-smart techniques at your disposal. They’re quick, easy and will make sure your email messages keep pace this season. First Steps:…

Four Responsive Email Layouts - Marketing Land

…Flexible images (and media) Media queries Responsive Email Their powers combined, those components allow for (web) experiences that respond to the viewing environment – but what about email? Flexible/fluid grids pose a problem for email marketers – while possible, complexity and consistent rendering…

MailChimp Launches Pro Package With Advanced Email Marketing Tools - Marketing Land

…announced a new suite of email marketing tools the company is calling MailChimp Pro. Co-founder Ben Chestnut says the new product is the result of four years of data science research, and 10 months of work by 12 internal MailChimp teams. MailChimp Pro offers email marketers and business owners a…

Can The Timehop Concept Work For Email Marketing? - Marketing Land

…Apply The Timehop Concept To Email Marketing Like other successful email marketing tactics, the Timehop concept has to be used strategically. Simply sending customers email reminders about past purchases isn’t enough. Instead, brands and marketers need to design emails that align customers’ purchase…

Why Reputation Matters In Email Marketing & How You Can Change Yours - Marketing Land

marketers, and it happens to the best, on average, 2% of the time. While your Sender Score may be in the 90s, it doesn’t mean that subscribers love your email and don’t mark your email as spam, that your email list is clean, or that you’re acquiring valid subscribers. Running an email marketing

VIDEO + SLIDESHOW: Email Marketing & The Audience Imperative - Marketing Land

…funny happened. Marketers around the world reawakened to the revenue-driving power of our oldest digital marketing channel: email. What does the future hold for email marketing? That was the subject of a keynote presentation by Jeff Rohrs, author of Audience: Marketing in the Age of Subscribers,…

Marketing Day: December 9, 2011 - Marketing Land

…For Phones The Search Marketer’s Dilemma: Reporting Vs. Optimizing Why User Experience Design Needs Search Engine Marketing Google Drops Tele Atlas & Uses Their Own Maps Data For UK Maps Online Marketing News From Around The Web: Affiliate Marketing Deciding on a Niche in Affiliate Marketing,

10 tactics for handling haters on Facebook - Marketing Land

…they may show up. The “light touch” philosophy for dealing with negativity Now, there are a variety of philosophies among social media marketing experts as to how to address negativity. It’s my philosophy that in many instances, a “light touch” is to be preferred — all social media…