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10 tactics for handling haters on Facebook - Marketing Land

…they may show up. The “light touch” philosophy for dealing with negativity Now, there are a variety of philosophies among social media marketing experts as to how to address negativity. It’s my philosophy that in many instances, a “light touch” is to be preferred — all social media…

4 Characteristics Of A Contextually-Aware Email Marketing System - Marketing Land

…Hacks Workshop at The Email Design Conference in Boston last week. “We know much more about our users.” Mandeville was speaking specifically about marketers’ ability to target email clients like Outlook and Yahoo with various coding hacks, but when you think about email marketing on a program level,…

The future of email marketing is already here - MarTech Today

…Hey, knowledge is power. And knowing the probable paths that email marketing is going to take in the next five years gives you the power to get out in front of those changes, because they’re going to affect every email marketer. You’ll either adopt and adapt or see the competition make…

Infographic: How To Succeed With Email Marketing Campaigns - Marketing Land

…here: Email Marketing Cheat Sheet [Infographic]. Don’t forget to check-out Marketing Land’s Email Marketing Channel for plenty of stories on how to get more out of your email campaigns. Opinions expressed in this article are those of the guest author and not necessarily Marketing Land.…

IAB And PwC: U.S. Internet Advertising Revenues Up 22% In Q3 - Marketing Land

…the new figures show that, despite the relatively soft economy, brand marketers are recognizing the growing importance of digital media in consumers’ lives, and are continuing to follow that trend by moving their marketing to digital. The IAB-sponsored report is put together by PwC’s new…

Email Marketing Equals Dollar Signs

…ends) marketers are requesting and competing for budget. As you prepare, use the following email revenue metrics to help prove your case. Campaign Revenue How much money did you generate on your e-commerce site from a particular email send? Knowing this requires that your emails are appropriately…

Gmail Ads: Email marketing without the emails - Marketing Land

…a new audience and build brand awareness. As you may know, the GDN targets users when they’re browsing the web, and it also lets marketers serve ads to people’s email inboxes in the form of Gmail Ads. This campaign type was released to all advertisers last year, after what felt like a lifetime in…

How Personalization Made Email Marketing Cool Again - Marketing Land

…ways marketers can improve their email marketing strategies across a changing cross-channel marketing landscape. So what exactly has gotten all of the other cool kids at the marketing lunch table talking about email again? The fact that every other digital marketing channel is making email marketing

Can The Timehop Concept Work For Email Marketing? - Marketing Land

…Apply The Timehop Concept To Email Marketing Like other successful email marketing tactics, the Timehop concept has to be used strategically. Simply sending customers email reminders about past purchases isn’t enough. Instead, brands and marketers need to design emails that align customers’ purchase…

Mind Your Email Marketing "ABCs" To Move Forward In 2015 - Marketing Land

…an effective email marketing regimen involves a little more forethought (and a much higher ROI). While it may be more work than a blanket email blast, the concept is still simple. Just remember your ABCs: Aggregate, Build, Consistency. A – Aggregate Your Lists As a marketer, it’s easy…