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E-mail Open Rates Declining, Click-Through Rates Rising [Study] - Marketing Land

…for e-mail marketers in a new benchmark study from digital marketing software provider Silverpop: E-mail open rates are falling, but click-through rates are on the rise. The findings are included in Silverpop’s 2012 Email Marketing Metrics Benchmark Study, and include analysis of e-mails sent…

My Prediction For Email Open Rates In 2014 - Marketing Land

…the iPhone continues to rise, so will open rates. And, as more email is rendered on a mobile device, we expect to see an even further increase in open rates. Why Does This Matter? This increase in open rates will make it slightly more difficult for email marketers to evaluate year-over-year…

Want real email results? Stop focusing on the open rate - Marketing Land

…clicking on in the email? Are you mapping those clicks and learning from them?Sure, when you’re talking about subject lines, you do need to get that open. Without the open, you don’t get anything. But I don’t know anybody who gets compensated on opens.The open rate is not a key…

Measuring Click-to-open Rate (CTOR) for Email Marketing Campaigns

…see the email with a poor performing click-to-open rate did not include enough links, or possibly the clickable areas were unclear to the subscribers, causing the low level of engagement. Deliverability, open rate, click-through rate, CTOR, conversion rate, and unsubscribe rate are all different…

Tracking Offline Email Conversions

…than email, which has traditionally been targeted for online redemption. The customer can easily open the email and click through to buy online. But they can also just as easily open the email and stop by a store to make a purchase, especially with the rapid increase in mobile consumption of emails.