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Super Bowl ad rankings: Trust your gut or employ rational thinking? - Marketing Land

…lifecycle, the best communication strategy may be to inform and educate prospects as to the new product’s superiority to other existing solutions. Emotional appeals may not reach a skeptical consumer, but providing viewers with the information they need to make an informed judgment can help win them…

7 Ways To Use Emotion To Drive Conversions - Marketing Land

…haven’t figured out how to use emotions to bring the “wow” into their websites. Fortunately, it’s actually quite simple to create emotional connections with visitors, even for the most boring of industries. Below are seven ways you can use emotion to drive conversions on your…

Marketers, Welcome To The World Of Emotional Analytics - MarTech Today

…then provide emotional analytics. Jaatma said that his company’s technology accounts for emotional differences between, say, the reactions by a native Japanese and a native Italian to the same ad. “The beauty of the emotional approach,” he said, “is that it’s the same set of emotions” for everyone,…

How to understand the value of content and measure digital emotion - Marketing Land

…ROI. Interactivity also helps measure the emotional impact of various components of the content. Going beyond personalization, content that offers the opportunity for interaction provides the most accurate idea of whether or not the viewer is emotionally invested. For example, clickable choice…