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Employee Advocacy

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The holy grail of engagement starts with your employees - Marketing Land

…engagement strategy specifically for employees, only 26 percent of employees say employers are exceeding their expectations for engagement. Clearly, there’s work to be done. 4 steps for moving the employee engagement needle From my perspective, employee engagement is not a nicety. It’s an…

How to launch your employee advocacy program - MarTech Today

Employee Advocacy has emerged as a go-to strategy thanks to companies like Salesforce, Humana, Vodafone, IBM and hundreds of others across the globe who are pioneering the way with successful programs. Marketers know that employees are an incredibly valuable asset to a brand, and there is an…

How to tie employee advocacy back to your goals and KPIs - Marketing Land

Employee Advocacy has emerged as a great solution for brands that need to drive more reach, traffic, conversions and leads from the content they’ve worked so hard to create. And it’s no different than any other marketing campaign: It’s critical to track every send, view, share, like and…

Introducing the "Influencer Marketing Technology Landscape" - MarTech Today

…— 38 tools in this category. Advocacy/Word of Mouth Tools: Customer Advocacy — 66 tools in this category Employee Advocacy — 14 tools in this category PSA: Influencer Marketing is different from Advocacy An Advocate has a positive sentiment towards your brand, whereas an Influencer…