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Essential Business Apps

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30 Essential Business Apps For Your Smartphone - Marketing Land

…or gaming apps. A few of the good lists are mixes of business and consumer or are more niche and target small business only. So my early Christmas/Chanukah gift to you all is a list of the thirty essential business apps for your smartphone that won’t disappoint. Many of the apps listed below…

20 More Essential Business Apps For Your Smartphone - Marketing Land

business apps for the smartphone. It was a fun post to write — and, even better, I got a ton of new app recommendations from my ecosystem of smart friends. Given the fact that a lot happens in the mobile space in a year, it felt like it was high time to create a list of 25 more essential apps.

50+ Essential Mobile SEO Resources - Marketing Land

…the mobile SEO resources I recommend. This month, I’d like to right that wrong by citing the people, publications and tools that I find essential for mobile SEO, all in one place. People Pierre Far – Pierre said at one point that he wants to be the Matt Cutts of mobile search, and along…

5 Marketing Technology Challenges Every Business Must Solve - MarTech Today

…or embedded devices), to enable major business improvements (such as enhancing customer experience, streamlining operations or creating new business models).” As forward-thinking executives and marketers accelerate digital transformation, businesses that are too slow to evolve and too afraid…

In-store apps are now rated like products, Forrester report finds - Marketing Land

…strategy often includes a mobile app that can be used in-store. But how good are those apps? Research firm Forrester tested them out, and, out of nine major retailers, found that four were tops. The new study, “The Forrester Retail Wave: US Mobile apps, Q1 2019” (available only to Forrester…

Chrome Notifications, "The Physical Web" And Google's War On Apps - Marketing Land

From day one Google has hated apps. It grudgingly built them because the iPhone and the culture of smartphones forced the company to. Now with Chrome notifications it has taken a very self-conscious step toward making apps less “essential.” In a press meeting several years ago then…

Building a brand strategy: Essentials for long-term success - Marketing Land

…or more of your traffic. Vigilante The Vigilante app has recently been rebranded as Citizen. It’s a good idea that has some issues, from what I can see, starting with its basic function. Here is a description of what the app does: “Citizen is an app that shows 911 incidents in your neighborhood in…