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Evan Magliocca

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Bring order to chaos: Wrangling data for actionable insights - Marketing Land

Producing actionable insights is one of the most challenging issues that brands face today. Urgency is ever-present, pushing marketers and analysts to rush decisions. But urgency is only half of the problem. Making the situation more chaotic is the fact that we are simultaneously awash in waves of…

Consumers don't want to think anymore - Marketing Land

Customer expectations are changing drastically. With every new medium, technology or innovation, they already expect the next level of service. Expectations are moving so quickly that they’re outpacing the same technologies that are keeping retailers on their toes. At the customer’s core, he or she…

Data is a tough topic for businesses, especially for retailers - Marketing Land

Capturing data isn’t hard, but figuring out how to use it is. Data is a tough topic for businesses, especially for retailers. It is one of the biggest initiatives in the industry. While some retailers are stilling playing catch-up to the data initiative, most retailers have at least a partial…

Why the C-suite loves loyalty - Marketing Land

Increasingly, retail executives are talking about customer files, customer insights, customer experiences, engagement and loyalty in their earnings calls. While this used to be unheard of, it’s now commonplace, and it shows a shift in how the C-suite views loyalty — rightfully so, as loyalty…

The holidays hinge on your marketing ecosystem - Marketing Land

The holiday season is in the air. Can you feel it? It’s almost like that first day of fall, when the weather changes, the air gets a little crisper, the wind a little chillier, and the leaves start rustling. Except in retail, the stress becomes palpable, and co-workers are starting to run around…

It's a pressure-packed holiday season for retail - Marketing Land

The list of retailers plagued by store closures, bankruptcies, buyouts or very serious financial trouble is a who’s-who list of iconic brands that have fallen off their retail pedestals. This year has already proven to be a retail cull, and this holiday season will add more names to that list. It’s…

I’m a customer. Please get to know me. - Marketing Land

…way. Imagine if associates could evolve that with a name, an order history, frequency and other data points. What if “hello” became “Hello, Evan, how’d that striped button-down shirt work out for you a couple of weeks ago?” What would that do for the customer experience and customer satisfaction…

Loyalty is more than marketing, it’s a mindset - Marketing Land

Marketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher revenue, but it’s so much more. In its most successful iteration, loyalty is a mindset permeating all aspects of business. We demand loyalty from customers, and we chase…