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Event Triggered Marketing

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Behavioral triggered emails: Not just for e-commerce anymore - Marketing Land

…Behavioral triggers using email tend to be considered the domain of e-commerce because abandoned cart campaigns are such a successful tactic. I have seen behavioral triggers account for 20 percent of an e-commerce website. Additionally, B2B marketing has used behavioral triggers for years, taking…

Evaluating The ROI Of Your Content Marketing With Event Tracking - Marketing Land

…related to video plays. Finally, the event label is an optional field that you can add in to give some extra info about the event. In most cases I insert the URL of the page so that I can see which pages have triggered the event. Here’s an example of an event code that I have set up on my…

Cashing In On Kanye: How Award Show Triggers Can Benefit Your Brand - Marketing Land

…award show events, triggered digital campaigns position your brand front and center, and create opportunities to reap significant business from someone else’s marketing machine. Types Of Award Show Triggers Award shows serve up marketing opportunities around various types of event triggers. The key…

IFTTT Adds Twitter Triggers For Searches, Mentions & Location Tracking - Marketing Land

…its Twitter triggers, now enabling you to kick off actions based on searches, tweets from specific users, tweets with a mention of you and tweets from a specific location. Here are some new recipes created using the new triggers: IFTTT said it worked with Twitter to create the new triggers, which is…

5 storytelling triggers that spur your readers to take action - Marketing Land

…to none — much less trying to get them to buy something. We are creatures chained to psychological triggers. Marketing is a mind game. So how do you win at marketing? You win at marketing by capturing someone’s mind. How is this done? The simplest way is through the use of storytelling. I’m…

No, What Facebook Hears On Your Phone Isn't Triggering Ads - Marketing Land

…it against our database of audio and TV fingerprints. By design, we do not store fingerprints from your device for any amount of time. And in any event, the fingerprints can’t be reversed into the original audio because they don’t contain enough information. Myth: Facebook is always listening using…

How Marketers Can Increase Engagement & Sales With Real-Time Email - Marketing Land

…customizing triggers, marketers can schedule routine campaigns and take advantage of more timely, unpredictable events and opportunities. Leveraging Social Media As A Complement To A Real-Time Email Marketing Strategy Marketers can add another layer of contextual relevance to triggered email…

Maintaining Brand Momentum Post-Super Bowl - Marketing Land

…tips below. Continue Using Triggered Emails I’ve said it before, and I’ll say it again, triggered emails are one of the best ways to engage with customers in real-time. By using triggers, you’ll reach them when their minds and their wallets are open. Major sports events like Sunday’s game are…