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Event Triggered Marketing

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Behavioral triggered emails: Not just for e-commerce anymore - Marketing Land

…Behavioral triggers using email tend to be considered the domain of e-commerce because abandoned cart campaigns are such a successful tactic. I have seen behavioral triggers account for 20 percent of an e-commerce website. Additionally, B2B marketing has used behavioral triggers for years, taking…

Swrve’s new platform enables ‘payload’ targeting and triggering - Marketing Land

Marketing platform Swrve is out with version 3.0 of its platform, key new features of which are “payload” targeting and triggering. The company says other campaign tools only address the “outer shell” of an event, such as a search for a flight on a particular travel company’s app. But Swrve says it…

Ads on digital billboards are now being triggered by four speeds of passing traffic

…media. In a new campaign for Dannon Yogurt’s DanActive drinkable yogurt, four levels of traffic speed were employed for the first time to trigger different messages on roadside digital billboards. Previously, messaging on digital billboards has changed according to only two traffic speeds:…

Evaluating The ROI Of Your Content Marketing With Event Tracking

…related to video plays. Finally, the event label is an optional field that you can add in to give some extra info about the event. In most cases I insert the URL of the page so that I can see which pages have triggered the event. Here’s an example of an event code that I have set up on my…

IFTTT Adds Twitter Triggers For Searches, Mentions & Location Tracking

…its Twitter triggers, now enabling you to kick off actions based on searches, tweets from specific users, tweets with a mention of you and tweets from a specific location. Here are some new recipes created using the new triggers: IFTTT said it worked with Twitter to create the new triggers, which is…

5 storytelling triggers that spur your readers to take action

…to none — much less trying to get them to buy something. We are creatures chained to psychological triggers. Marketing is a mind game. So how do you win at marketing? You win at marketing by capturing someone’s mind. How is this done? The simplest way is through the use of storytelling. I’m…

No, What Facebook Hears On Your Phone Isn't Triggering Ads

…it against our database of audio and TV fingerprints. By design, we do not store fingerprints from your device for any amount of time. And in any event, the fingerprints can’t be reversed into the original audio because they don’t contain enough information. Myth: Facebook is always listening using…

Cashing In On Kanye: How Award Show Triggers Can Benefit Your Brand

…award show events, triggered digital campaigns position your brand front and center, and create opportunities to reap significant business from someone else’s marketing machine. Types Of Award Show Triggers Award shows serve up marketing opportunities around various types of event triggers. The key…

Amobee Triggers activates campaigns based on a mix of online & offline signals

…like device and location into consideration, Amobee Triggers can incorporate data such as weather, financial events, sports and even real-time foot traffic monitoring. Event or “moment” based targeting is not new, but Amobee Triggers also offers advertisers the ability to combine those…

Marketing Day: June 21, 2012

…an average sender, triggered campaigns make up a low percentage of overall email volume, typically less than 5%. But don’t let the low percentage throw you. In a well-conceived and well-managed program, that 5% can be responsible for 20% or more of your email marketing revenue. In most…

Marketing Day: August 15, 2013

Marketing 60+ amazing email marketing best practice tips, stats, blog posts and more, econsultancy.com For Emails, Name Recognition Drives Opens, eMarketer General Internet Marketing The Main Problem With Inbound Marketing, www.simpleseogroup.com Internet Marketing Industry An Online Marketer’s Role…