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Why your explainer video matters to your B2B customers - Marketing Land

…about using video, data shows they shouldn’t be: 54 percent of senior executives share work-related videos with co-workers every week, which illustrates video’s solid place in B2B communication. Among the different video formats that you can produce, your explainer video is the top…

4 Videos That Get Cause Marketing Right - Marketing Land

…care about your cause or values, you must explain the need for their concern in an emotionally engaging way. A successful marketing campaign must employ a narrative that powerfully shares the impact that a purchase will make. In its new Christmas Wishes video, eBay established a need, showed how the…

How Machine Learning Works, As Explained By Google - MarTech Today

…Identifying Events For a further twist on how complicated all this can be, consider if you want to identify not just objects but events. Google explained that you have to help add in some common sense rules, some human guidance that allows the machine learning process to understand how various…

How To Use Video Content To Generate, Qualify And Score Leads - Marketing Land

…a video and add to it if they complete it. You might assign a multiplier based on the type of video, giving more weight to a product explainer than a basic introduction video. You can also take into account the period of time in which the videos were watched. If Jill Smith watched all of her videos