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Facebook Testing "Sponsored Results" For Facebook Search

There’s no indication that Facebook will stop rolling out more advertising options anytime soon. A TechCrunch article announced that Facebook was testing a new Facebook Search ad titled “Sponsored Results.” These results will allow advertisers to show up next to organic results and…

Marketing Day: Facebook's Mobile Notification Updates, Twitter's New Brand Hub & More

…Brand on Twitter, www.searchenginejournal.com Facebook At Work Signs Up Its Biggest Business Yet: 100,000 Workers At The Royal Bank Of Scotland, techcrunch.com Facebook Freebooting: What Marketers Need to Know, www.socialmediaexaminer.com Facebook Wins Dismissal of $15 Billion Users’ Privacy…

Forrester Research Disses Facebook To Generate Coverage, Controversy

…billion Facebook ad impressions, more than 1 billion Facebook posts and 400 Million unique visitors to social networks including Twitter, Pinterest and Tumblr.” Adobe found that since last year “Facebook Ad ROI and CTR have experienced strong growth . . . Facebook, ROI…

The Formula Behind The Facebook "Like" Number

…overall Like data. Number of Facebook Posts Where this occurs: On Facebook How the Like data is influenced: A user creates a new post and includes a link in the post. Each post is counted in the overall Like data. Number of Facebook Post Likes Where this occurs: On Facebook, on an existing post How…

How To Write Effective Facebook Ad Copy

Facebook advertisers is the ability to tailor their creative approach for every unique campaign, and the willingness to test a variety of different things. Putting in the additional time to create Facebook-specific copy will make the campaign much more successful, and ultimately, effective Facebook

Infographic: How Retargeting Through Facebook Exchange Works

…to Retargeting on Facebook [Infographic]. Want to learn more about how FBX works? Facebook Exchange & How My Drugstore.com Basket Got Turned Into Facebook Ads is our real-life case study example, and you’ll also find background articles in our FBX / Facebook Exchange area of Marketing…

Facebook Reportedly Pitching Cinemagraphs To Advertisers

…seeing a ton of these on Facebook,” an advertising executive who has seen a guide produced by Facebook called “Hacking Facebook Autoplay” told AdWeek. Facebook doesn’t support animated GIFs but cinemagraphs can be loaded as a video and since Facebook video autoplays in users…

Tracking Off The Book: Conversion Measurement Comes To Facebook

…attribute the specific keyword/ad to the conversion. The conversion data will then be shown within Ads Manager alongside the traditional Facebook data. All Facebook reported that retailer Fab.com was able to reduce the cost per acquisition by 39% thanks to the new attribution tool. This new feature…

A Religion Built Around Facebook Likes?

A Dutch artist and his collaborators are planning to transform the Facebook “Like” into a religion, at least briefly, and then burn a giant golden Like icon on an altar in the Nevada desert during Burning Man later this month, in a participatory installation/performance art event. The…

FTC Okays Facebook's Instagram Purchase; What's Next?

…beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook. We…

Read Receipts Added To Facebook Groups

Facebook Groups have slowly been revived as a useful tool, especially for schools. Both groups for schools and group attachments were launched earlier this year. Each of these enhancements stepped up the value of Facebook for use in group projects, clubs and more. Today Facebook announced the launch…

Marketing Day: Snapchat Context Cards, Facebook and iOS 11, Social Video Myths

…with video. Apple’s anti-tracking tool restricts Facebook’s ability to follow people around the web Oct 9, 2017 by Tim Peterson If a person has not visited Facebook’s site within 24 hours, Apple’s Intelligent Tracking Prevention disables Facebook’s Social Plugins, which it uses to track people’s…