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The Formula Behind The Facebook "Like" Number - Marketing Land

…overall Like data. Number of Facebook Posts Where this occurs: On Facebook How the Like data is influenced: A user creates a new post and includes a link in the post. Each post is counted in the overall Like data. Number of Facebook Post Likes Where this occurs: On Facebook, on an existing post How…

Facebook Testing "Sponsored Results" For Facebook Search - Marketing Land

There’s no indication that Facebook will stop rolling out more advertising options anytime soon. A TechCrunch article announced that Facebook was testing a new Facebook Search ad titled “Sponsored Results.” These results will allow advertisers to show up next to organic results and…

How To Write Effective Facebook Ad Copy

Facebook advertisers is the ability to tailor their creative approach for every unique campaign, and the willingness to test a variety of different things. Putting in the additional time to create Facebook-specific copy will make the campaign much more successful, and ultimately, effective Facebook

Infographic: How Retargeting Through Facebook Exchange Works - Marketing Land

…to Retargeting on Facebook [Infographic]. Want to learn more about how FBX works? Facebook Exchange & How My Drugstore.com Basket Got Turned Into Facebook Ads is our real-life case study example, and you’ll also find background articles in our FBX / Facebook Exchange area of Marketing…

Facebook Reportedly Pitching Cinemagraphs To Advertisers - Marketing Land

…seeing a ton of these on Facebook,” an advertising executive who has seen a guide produced by Facebook called “Hacking Facebook Autoplay” told AdWeek. Facebook doesn’t support animated GIFs but cinemagraphs can be loaded as a video and since Facebook video autoplays in users…

Tracking Off The Book: Conversion Measurement Comes To Facebook - Marketing Land

…attribute the specific keyword/ad to the conversion. The conversion data will then be shown within Ads Manager alongside the traditional Facebook data. All Facebook reported that retailer Fab.com was able to reduce the cost per acquisition by 39% thanks to the new attribution tool. This new feature…

A Religion Built Around Facebook Likes? - Marketing Land

A Dutch artist and his collaborators are planning to transform the Facebook “Like” into a religion, at least briefly, and then burn a giant golden Like icon on an altar in the Nevada desert during Burning Man later this month, in a participatory installation/performance art event. The…

FTC Okays Facebook's Instagram Purchase; What's Next? - Marketing Land

…beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook. We…

Read Receipts Added To Facebook Groups - Marketing Land

Facebook Groups have slowly been revived as a useful tool, especially for schools. Both groups for schools and group attachments were launched earlier this year. Each of these enhancements stepped up the value of Facebook for use in group projects, clubs and more. Today Facebook announced the launch…