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WSJ: Facebook Launching Video Ads This Week - Marketing Land

…report was mostly correct. Facebook did announce more video ads today, but it’s only a test and involves one advertiser. For more, see our more recent coverage: Bring On The News Feed Commercials: Promoted Video Ads Officially Land In The Facebook Feed. Facebook appears set to end 2013 with…

Facebook's Premium Ads Getting More Automated - Marketing Land

…ad types comes the week after Facebook’s botched initial public offering, as questions abound about the company’s revenues and its ability to expand. Opening up more ad types to more advertisers would, presumably, result in more revenue for Facebook. The company recently began rolling…

Optimizing Facebook Campaigns for Performance

…objectives, you will not be successful. Basic metrics provided on Facebook are similar to those you’ll find on most other types of digital advertising platforms: impressions, clicks, click-through-rate, and cost per click. Facebook, however, also offers a wealth of other data points unique to the…

Facebook's paid Live deals limit sponsorship opportunities

Facebook Live. So long as they’re on Facebook’s dime, Facebook can set rules for how they use that time. Besides, they’re still getting paid — which isn’t necessarily the case for their non-Live videos on Facebook — and Facebook is working on ways for them to get paid without Facebook

Watch: Facebook previews its first social VR product, Facebook Spaces - Marketing Land

…annual developer conference, Facebook teased what the social network could look like in virtual reality. On Tuesday at this year’s F8, the company showed what the social network will look like in virtual reality through a preview of its first social VR product, Facebook Spaces. Watch the demo…

Facebook Govt Data Requests Dominated By US - Marketing Land

…US, which had up to 12,000 data requests from 21,000 user accounts. Below is a condensed version of Facebook’s table, which is available in its entirety in the post. Here’s Facebook’s statement about the nature of these requests and its procedure for granting them: As we have made…

Facebook Tests Trending Topics On Mobile Site - Marketing Land

…across Facebook. Clicking the widget then shows the user what his/her friends are saying about the topic, followed by posts from strangers about it. Facebook is sharing this official statement about the test: Today we started running a small test that displays topics trending on Facebook. It is…

Report: Facebook Planning Push Into Mobile Ads - Marketing Land

Facebook are obvious: potentially huge sums of money as advertisers aim to take advantage of Facebook’s growth in the mobile space. The company’s statistics page says that more than 350 million active users access Facebook via mobile devices. ComScore has estimated that Facebook’s

Facebook copies Instagram’s Live Stories, Boomerangs in camera update

Instagram has replaced Snapchat as Facebook’s muse. On Tuesday, Facebook added some of Facebook-owned Instagram’s features to its own mobile apps, including its own take on Live Stories and Boomerangs, through an update to its in-app camera, called Camera. Live video in Stories The most notable new…

Facebook video metrics add richer day-by-day data - Marketing Land

Facebook is improving upon the video metrics feature it rolled out last month. In February, Facebook enhanced its video metric view with information on minutes viewed, 10-second views, whether videos were watched with sound on (or off), unique viewers, views, average percent completion, audience…