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Facebook Announces Cost-Per-Action Bidding - Marketing Land

…mobile ads on Facebook are for apps. Facebook said there were some things still to be worked out, which is probably also true for a number of other ad unit types. While it’s premature today, we’ll quickly start seeing columns and posts that ask: CPC vs. CPA on Facebook, which one should…

Taking Advantage of Facebook Placements

Facebook is constantly rolling out new products and capabilities for advertisers. This makes the platform extremely dynamic, but it can also be hard to keep up with all the changes! One of the most major announcements in recent months is the introduction of placement targeting. Previously,…

Facebook Testing "Sponsored Results" For Facebook Search - Marketing Land

There’s no indication that Facebook will stop rolling out more advertising options anytime soon. A TechCrunch article announced that Facebook was testing a new Facebook Search ad titled “Sponsored Results.” These results will allow advertisers to show up next to organic results and…

Read Receipts Added To Facebook Groups - Marketing Land

Facebook Groups have slowly been revived as a useful tool, especially for schools. Both groups for schools and group attachments were launched earlier this year. Each of these enhancements stepped up the value of Facebook for use in group projects, clubs and more. Today Facebook announced the launch…

The Formula Behind The Facebook "Like" Number - Marketing Land

…overall Like data. Number of Facebook Posts Where this occurs: On Facebook How the Like data is influenced: A user creates a new post and includes a link in the post. Each post is counted in the overall Like data. Number of Facebook Post Likes Where this occurs: On Facebook, on an existing post How…

Facebook Marketing: Decoded

…difference between Facebook and traditional search engine marketing becomes even clearer. To be blunt: search engine copy is not Facebook copy. What works in search will not necessarily work on Facebook. This can be a good thing, and an opportunity to flex your creative muscle. Facebook copy has to…

Facebook talks VR at Facebook F8 keynote - Marketing Land

Hello from F8, Facebook’s annual developers conference. It’s time for the day two keynote. Actually, it’s already happened now — our live blog is below, covering mostly about VR.

Optimizing Facebook Campaigns for Performance

…objectives, you will not be successful. Basic metrics provided on Facebook are similar to those you’ll find on most other types of digital advertising platforms: impressions, clicks, click-through-rate, and cost per click. Facebook, however, also offers a wealth of other data points unique to the…

Facebook's paid Live deals limit sponsorship opportunities

Facebook Live. So long as they’re on Facebook’s dime, Facebook can set rules for how they use that time. Besides, they’re still getting paid — which isn’t necessarily the case for their non-Live videos on Facebook — and Facebook is working on ways for them to get paid without Facebook