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How To Write Effective Facebook Ad Copy

…distinguish yourselves from other ads or potential competitors, and to capture even more data. Again, Facebook is a unique platform and as such requires unique creative. Not all ad types allow for creative input, but the most widely used Standard Click and Like Ads do offer creative control, and…

Tell your brand's story through video ad sequencing - Marketing Land

…SMX East session about YouTube Ad Sequence campaigns where I’ll cover the topic more in-depth on Nov. 13. More about SMX Register for SMX East now. Pick your ideal pass Tell your brand's story through video ad sequencingBuild a sound foundation to scale your Facebook campaignsGetting started with…

Pro Tip: Leaning into Facebook's automation for the 2019 holiday season - Marketing Land

…that end, I’d like to remind you of a few features available within Facebook Ads Manager: Dynamic Creative Optimization, Campaign Budget Optimization and Automated Rules. Dynamic Creative Optimization (DCO) is part of Facebook’s “Power 5,” which collectively are optimization features that allow…

Facebook opens search ads to all advertisers - Marketing Land

…News Feed ads, or choose the “Facebook Search Results” placement in Ads Manager when creating a News Feed ad campaign. (Search ad placement is not a standalone option — advertisers must be running a News Feed ad to have the ad also show up in search results.) Targeting for ads in search…

Are you on the wrong platform? Paid search vs. paid social - Marketing Land

…on Facebook Ads, Google Ads and the like.Unfortunately, with all of the features and options we now have available, it can be overwhelming to find the right way to market your business. Even on a single platform like Google Ads, you have options for manual ads, automated text ads, click-to-call ads,

Facebook Ad Performance Improved In 2011, Study Says - Marketing Land

Advertisers on Facebook saw improved click-thru rates in 2011, while Facebook itself earned more from higher ad rates. That’s according to a new study from TBG Digital, an ad agency that specializes in Facebook marketing. The TBG study indicates that average cost-per-click (CPC) was up only…

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