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Mayer confirms Yahoo’s selling Tumblr ads through Facebook’s ad net - Marketing Land

Facebook’s ad network, at its core, is a way for Facebook to offload the ads it already sells by sending them elsewhere. That way, Facebook is able to hang onto its advertisers’ dollars without clogging its audience’s news feeds. Facebook doesn’t offer a way for advertisers to buy its ad network ads

Facebook Adding Video Option For Desktop App Install Ads - Marketing Land

…the Power Editor and Ads Create tools — to a limited number of partners; Facebook said it will be made more widely available soon. Developers can sign up here to get on a waiting list. For more information about the new ad option, see Facebook’s blog post. Facebook created a video to…

Facebook ads can now link to brands’ WhatsApp accounts - Marketing Land

…that Facebook added for click-to-Messenger ads in September. However, in boosting an organic Page post, businesses can still aim the ads using Facebook’s standard ad-targeting options, like age, gender, location, interests, behavior, demographics and other categories. By leveraging ads in Facebook’s