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5 reasons why your Facebook Ads campaigns are failing - Marketing Land

…edge ad platform, detailed targeting options, and extensive list of case studies, Facebook often seems like the place to market online. But amidst all of the glow, there’s a hard truth: many, if not most businesses, struggle to get good results from Facebook Ads. That’s not to say that Facebook

Facebook Ads Will Soon Show Directly In Users' News Feeds - Marketing Land

Facebook ads are expanding again. Early next year, Facebook will begin testing sponsored stories directly within users’ streams. These ads will operate much like the traditional Facebook Sponsored Stories, connected users much like, comment or take action on a post for it to display as an ad.

Non-Social Facebook Ads Begin Creeping Into The News Feed - Marketing Land

…suggesting posts. The key? These new ad units have been intrinsically social — promoting a Facebook post or page. Now InsideFacebook reports that Facebook is testing the placement of traditional non-social ad units in the News Feed. Traditionally, Facebook ads and News Feed content have been a…

How to run a conversion-focused Facebook Ads campaign - Marketing Land

…better use of Facebook’s ad formats Facebook is constantly revamping its ad platform to better serve advertisers’ needs. Besides the standard “Clicks to Website” and “Post Engagement” ads, there are a number of newer ad formats for you to work with. Experimenting with newer ad formats can…

Survey: Facebook Ads Purchased Mainly For Awareness, Not Leads - Marketing Land

A recent AdAge survey posed the question – “What do you use Facebook ads for?” The answer was most certainly not to generate sales leads; an answer that came in next to last place. The most common answer was to build awareness and brand sentiment, and answer which gathered a…

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